FMBX News

Climb a wall like Spiderman

Magnetic climbing gear is set to cause a stir at experiential events – indoors and out

Extreme Adventure, the mobile adrenaline business, has become sole importer of an exciting new American product called Spider Climb which allows kids and adults to climb a wall just like Spider Man!

Climbers are kitted out with special magnetic gloves and leg braces. The climbing gear is made up of specially manufactured magnetic gloves and leg braces. Both the gloves and leg supports have a quick release system so climbers can move freely however they are powerful enough to hold climbers who weigh up to 120 Kg onto the wall. At the same time this activity can be experienced from children of 4 upwards.

The Spider Climbing Wall is a great marketing tool for brand managers as the climbing surfaces of each the wall is used as a medium for a printed graphic to advertise a brand, product or service. A simple printed vinyl can be reproduced from artwork and then attached to the climbing surface. The standard climbing wall has a surface is 2m high and 4 m long offering an expansive area to promote brands and products.

The Spider Climbing Wall can be located in a shopping arcade or mall to promote a brand indoors and hence all year round. Spider climbing is an extremely visual activity that not only draws a crowd of spectators but intrigues participation as well. It also gives provides an opportunity to let children have a go at this unique climbing wall whilst providing an opportunity to engage with or sell to parents.

Diana Caldwell, director, Extreme Adventure commented: “A couple of minutes instruction is all that is needed before climbers can scale the wall unaided, without foot or hand holds or any other climbing equipment. Climbers can also be turned upside down whilst on the wall giving a great photo opportunity.”

This new product has already being implemented in numerous marketing campaigns in promotional activities in the US and South America to advertise Credit Cards, Orange Juice and toys such as Max Steel.

Extreme Adventure has improved the design of the climbing wall so the activity can be set up and de-rigged in 30 minutes – no need for the high costs of setting up and maintaining the equipment. Furthermore graphics on the wall can be changed within a couple of days allowing a progression of marketing messages.

Extreme Adventure in our industry suppliers directory

Return