Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Dec 8, 2011
Corona Extra Summer beer garden set to pop up
Corona Extra, the authentic, easy-to-enjoy beer is launching ‘Corona Extra Summer’ this December – a pop-up beer garden designed to disrupt the traditional Christmas party season and beer market by offering consumers an alternative summer serve in the middle of winter.
Aiming to build brand visibility, drive trial and ultimately increase rate of sale in the on and off trade during the busy Christmas sales period, the pop-up beer garden will bring a touch of summer to London’s Southbank extending the ‘sunshine beer’s’ consumer reach while temperatures plummet outside.
The activity will reach Corona Extra’s target consumers through experiential, social and PR activity during the month of December.
Consumers can find more information on the Corona Extra UK Facebook page www.facebook.com/coronauk.
The ‘Corona Extra Summer’ pop-up beer garden will offer consumers a unique serve experience unavailable anywhere else in the UK at this time of year – the chance to enjoy ice-cold Corona Extra with a slice of lime straight from the bottle in a tropical heated setting.
Guests will enjoy an experience built around the very best of summer holiday venues around the world including Mexico and Miami all under one roof. The sensorial venue will deliver the sights, scents, sounds, tastes and feel of the perfect summer.
The ‘Corona Extra Summer’ pop-up beer garden will be open from Thursday 15th December to Saturday 17th December on Riverside Walkway at London’s Southbank between 1pm and 9pm each day.
The activity will be implemented by The Red Consultancy.
