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FMBX News
Posted: Dec 29, 2011
Cosine Benelux launches
Cosine has announced its further expansion into the European market with the launch of Cosine Benelux, after another year of impressive growth.
Cosine continues with its strategy to develop a European solution for clients. This strategy was launched in 2010 with Cosine taking control of 2 other Omnicom agencies; Stein, a German promotions agency and Daytona, a Paris based sales agency.
Nick Jones, CEO at Cosine, had this to say about the imminent launch: “We are excited to be launching our Benelux business having identified an opportunity for a Data Led Sales agency that has the ability to offer clients high levels of insight, using our retail expertise.”
With LG Electronics Benelux already on board, Cosine Benelux shows every sign of reproducing the successes of its award-winning UK division in Belgium and the Netherlands.
“Cosine convinced us with their ambitious, driven approach and great track record in the UK” Claudia Nijland, project manager at LG Electronics Benelux, said. “We are looking forward to a professional way of working based on their Field marketing crm tool and insights in retail dynamics.”
By bringing data to the forefront of the sales agenda, Cosine has identified and exploited opportunities in the UK market and will now take its methodical approach further afield.
Cosine is no stranger to silverware, having already received a host of awards and been named ‘Field Marketing Agency of the Year’ (2011), in the Field Marketing and Brand Experience Awards and by Marketing magazine (2010). Daytona has recently won the Argent de la meilleure Externalisation Commercial trophy, for their work with Johnson and Johnson.
