Posted: Oct 25, 2010
BEcause gets Findus in action at stores
Frozen food brand Findus has appointed BEcause to stage an experiential sampling campaign to build awareness of its new 'Fresher Tastes' range of quality pre-prepared frozen foods.
BEcause will create a mobile roadshow to tour selected Tesco, Asda, Sainsbury's and Morrison's supermarkets throughout October and November.
BEcause Brand Ambassadors will be talking to consumers about the new range and offering them freshly cooked hot samples of the new range. Triallists will also receive money-off vouchers to spend in-store. The in-store campaign will be supported by digital, advertising, PR and sponsorship.
Sharon Richey, managing director BEcause comments:
"It's a widespread misperception that frozen foods can't taste as good as fresh foods. An engaging and informative sampling campaign is the perfect way to counter these beliefs and change people's mindsets."