Posted: Feb 7, 2012
Sampling set for MAOAM Megatown crown
In celebration of MAOAM reaching half a million likes on its Facebook page, the brand has launched its largest ever competition - MAOAM Megatown.
Following its nationwide sampling campaigns in 2010 and 2011, the popular soft and fruity chew brand was inundated with requests from its 500,000 Facebook fans requesting that the team visit their towns or cities.
MAOAM Megatown's top prize will give one lucky fan just that; the MAOAM team visiting their hometown, distributing thousands of chews throughout their locality, and offering the chance for the winner to be treated like a star for a day.
The competition, which launched this week, runs exclusively on Facebook and during its first phase asks fans to explain why their town or city should become the MAOAM Megatown for a day.
Phase two will launch on 9th March, with the four shortlisted candidates receiving an iPod Touch to encourage them to create a full promotional campaign for their town. All 500,000 of MAOAM's Facebook fans will then be asked to vote for their favourite candidate's campaign.
Once the voting period has closed, the MAOAM Sampling Team will then visit the winner’s town or city to distribute thousands of fruit flavour chews. The winner will also receive star treatment for a day, which will include a special tour of their area in one of the super-sized MAOAM sampling vehicles. In addition the winner will receive an IPad 2, £500 spending money and will also get the chance to donate £1,000 to a local charity of their choice.
MAOAM brand manager, Lindsey Bevan, comments: “This is the first time that MAOAM has ever launched a competition of this size. We know from our feedback that lots of MAOAM fans would love to have the MAOAM sampling team come to their own towns and spread some MAOAM madness! We also know that our fans enjoy creating content on and off line and can’t wait to see the entries that we receive as a result.
“The MAOAM Facebook page has been really popular since its launch in September 2010, and we think this is a fantastic way to celebrate this milestone and give something back to our 500,000 fans.”