Posted: Feb 28, 2012
FRAE set to expand with support from EntrePR
Following a competitive pitch FRAE Frozen Yogurt has retained EntrePR as it gears up to expand across the Capital with multiple openings in the first quarter of 2012.
The frozen yogurt company was founded in 2009 by Scottish ex-Lawyers Donald Murray and Martyn Pollock. The brand is set to reveal a new identity that has been created by design agency, Plant, to reflect the natural qualities of the product.
FRAE Frozen Yogurt already has shops in Islington, Notting Hill, Topshop Oxford Circus and BOXPARK Shoreditch and is set to open at Kings Road Chelsea early March 2012 followed by Hammersmith, Topshop Westfield Stratford and a second major High Street department store. February saw the brand invited to be the official frozen yogurt partner for Vodafone London Fashion Weekend.
EntrePR founder Gemma Massey who was recently named in PR Week’s Top 29 under 29 said: ‘I’m thrilled to be working with FRAE Frozen Yogurt as they expand. 2012 is set to be exciting year for the company as it establishes itself as London’s top frozen yogurt brand.
‘We’re supporting FRAE Frozen Yogurt with an integrated PR campaign to drive awareness and develop the reputation of Donald and Martyn as entrepreneurs in the food & drink sector.’
EntrePR was founded in 2009 by Gemma Massey in order to fill a gap in the market and cater for start-up companies, entrepreneurs and brands breaking into completely new markets.