Posted: Mar 1, 2012
UK agency The Bailey Group rebrands as a new Blueprint emerges
From today, The Bailey Group, the specialist field marketing agency, will be known as Powerforce. With operations in the UK and Australia, Powerforce is a member company of the Blueprint Group, the largest independently owned group of companies delivering field marketing, retail services and outsourced sales solutions. The business will continue under the guidance of its existing managing director, Julia Collis, who has been at the agency since its inception in 2007 and has been responsible for its success in the UK market.
Julia Collis commented, “The rebranding as Powerforce has come about after a review of how best to deliver value to our clients via standards and benchmarking. We continue to leverage our experience and to build off the reputation we have established, as recognised in last year’s Field Marketing and Brand Experience Awards. Our focus is, and remains, to deliver clients valuable and measurable outcomes.”
The newly appointed Chairman of Blueprint’s UK operations, David Norbury, stated: “Blueprint Group will define itself through its commitment to delivering a common set of standards, strategy and support for all its member businesses. As a result, Powerforce’s membership of the Blueprint Group is a positive for both its staff and clients.”
Craig Hart, chief executive officer, Blueprint Group, said, “It is the intention of the Blueprint Group to assist all of the agencies within the group to be leaders in their respective markets, and to be regarded as the quality provider in field marketing and retail services. To date, Powerforce has proved itself to be a dynamic and forward-thinking company, winning awards and the right to represent leading retailers and suppliers in both the United Kingdom and Australia. The rebrand will ensure that it is fully aligned with the group and its overall vision: attracting and retaining the best talent, implementing the best processes, offering exemplary client service and maintaining solid financial performance.”
Powerforce, along with REL and Retail Insight, represents Blueprint Group’s foundation of leading agencies which it is looking to add to in the coming twelve months.