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FMBX News
Posted: Nov 1, 2010
Field Agent brings crowdsourcing to Field Marketing
Today Field Agent™ (UK) launches the “App that Pays”, a data collection iPhone Application that has the potential to revolutionise both the traditional Field Marketing industry and all sectors that need or use data.
Field Agent™ embraces the concept of ‘crowdsourcing’ where, instead of clients deploying a dedicated field team for a simple task, information is gathered by people who are already in the area and have been given a time limit in which to complete the task. This means clients can get accurate data from across the UK faster and more cost-effectively than ever before. ‘Agents’ benefit too: anyone with an iPhone can download the app for free, carry out a task or answer survey questions earning a minimum of £1 and then ‘cash out’ via PayPal as soon as the job is accurately completed.
Field Agent™ has a simple website interface (www.fieldagent.co.uk) for clients to add ‘Jobs’. Clients can currently ask seven types of questions: yes/no, free form, price check, count, multiple choice, five-point scale and photo request, and there is no maximum limit. Agents receive nearby job information based on their location via the app which is downloaded for free from the Apple App Store. Job pricing, timescales and detailed task information are provided and the Agent gets paid via PayPal on accurate completion of the Job. There is no minimum order, no contract and clients only pay for accurately completed jobs.
UK managing director, Steve Weston said, “Collecting data, whatever your needs, has never been easier, simpler or more cost-effective. The possibilities for Field Agent™ are endless - from market research, data audits and collection to compliance checking, opinion polls and surveys. Every company and agency from every industry can benefit from it.”
The UK is the first of an ambitious planned roll out to major European markets and Field Agent™ Europe is seeking Country Managers in all major Euro-zone markets to launch the Field Agent™ service and App over the next two years.
Managing Director for Field Agent™ Europe, Chris Pearson adds, “Field Agent™ is set to revolutionise the Field Marketing industry as we know it - thanks to widely available GPS-enabled smartphones and a crowd-sourced workforce. We have essentially created a new dynamic where information is now user-demanded and user-supplied. And especially in the current economic climate, we’re pleased to make the service both affordable for clients as well as providing cash to the individual.”
