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FMBX News
Posted: Nov 4, 2010
DMA Field Marketing Award Shortlist Announced
Three finalists for this year's DMA Field Marketing Award have been announced. The finalists are AMP for Lords Roar Booth, Ruby for Foodie Fortnight and Archibald Ingall Stretton for O2 3D Rugby.
Field Marketing editor Frank Wainwright commented: "These are 3 very good brand experience campaigns. It is shame however that the DMA's FMBEC (council) members are not involved in the final shake up and that nothing representing traditional Field Marketing - sales, compliance and merchandising - seems to have made the grade. From our own awards we know that some of the industry's best work is stemming from FMBEC members and that traditional Field Marketing activities keep delivering stunning ROI at a bigger and better pitch every year."
He continued: "Nevertheless the shortlisted campaigns are evidently high class. Between them they show off brand experinces' fundamental ability to connect precisely with target groups - ethnic Bangladeshi people, food lovers in London and rugby fans around the country. All three campaigns are very well integrated by agencies that have strong reputations in multichannel marketing."
Video footage from the 3 campaigns is in the blog on this website, To Be Frank
