Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Nov 11, 2010
London Irish set for Slingshot activation
London Irish has hired Slingshot Sponsorship to handle their Big 5 sponsorship campaign – five legendary parties in association with five great London Irish home games in 2011.
The London Irish St Patrick’s Day party has attracted crowds of over 20,000 and this year London Irish is expanding the festivities across four other games within their home schedule. These events will offer supporters a fantastic day out for the whole family, combining great entertainment off the pitch with world-class rugby on the pitch. Slingshot Sponsorship will work with London Irish to strategise brand experiential campaigns alongside the Big 5 in addition to a wide-reaching communications plan.
Felicity Greenland, marketing and events director for London Irish, said: “We have appointed the Slingshot Sponsorship agency because of their proven experience in building brand engagement campaigns within sponsorship.”
