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FMBX News
Posted: Nov 17, 2010
Kingmakers at Asda ready for shelf plans
A reshuffle at Asda sees new chief operating officer Simon King taking on responsibility for retail, supply chain and customer service whilst Charles Redfield becomes chief merchandising officer.
Confidence at Asda is also on a high.
Third-quarter sales excluding fuel were up 1.3% on a like-for-like basis for the three months to 30 September. Profits also grew ahead of internal targets, the retailer said in its latest trading update.
Online sales at Asda.com grew 30% in the period, while the use of its online price guarantee increased four-fold following a renewed advertising campaign.
The improved performance comes after Asda unveiled a major re-launch of its own-label line-up under the Chosen By You banner late in the quarter.
