Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Nov 20, 2010
Conn-x is the word in Greece film fest with MSPS
The 16th International Film Festival of Athens had its Opening Nights programme sponsored by Hellenic Telecommunications brand Conn-x.This sponsorship was activated with live engagement by MSPS, the agency that covers field marketing and brand experience activities in Greece, Bulgaria and Romania.
The activity ‘And the Star is’ engaged 140 wannabe actors with a chance to take a leading role in a famous film. Performances were amplified to a wider audience using Conn-x’s social networking channels on Facebook and Youtube.
The best performer won an LG 3D TV 42”.
