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FMBX News
Posted: Nov 20, 2010
Swiss get chocolate fix from Promotion-Tools
In Zurich Roger Federer lit the Christmas lights at Kilchberg, an illumination sponsored by chocolate brands Lindt and Sprungli.
The event’s attendance was billed in advance and given a buzz factor by samplers from Swiss agency Promotion-Tools AG, who sampled and leafleted 10,000 shoppers a few days in advance of the event.
