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FMBX News
Posted: Nov 24, 2010
Continental Airlines bubblezzz up with The Liquid Way
Creative communications agency, The Liquid Way, recently delivered engaging face-to-face promotional activity for Continental Airlines and its 180 degree BusinessFirst® flat bed seats.
The activity took place next to London’s Canary Wharf tube station to reach the target audience of business travellers and was centred on the theme of ‘The Land of Nod’ - highlighting how business passengers can enjoy a great night’s sleep on the airline’s overnight flights from London to New York thanks to the flat bed seat.
Innovative floating ‘Z’ bubbles filled the sky as a promotions team dressed in pyjamas and dressing gowns gave flyers to passers-by, offering them the chance to win two return BusinessFirst® flights to New York by logging onto www.the-land-of-nod.co.uk
More than 1,000 people have already entered the competition; with all entrants able to view an online video demonstration of what makes the flat bed seat so comfortable, including its iPod® connectivity and 15.4” LCD touch screen entertainment system.
