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Destinations in FMBE
For a full explanation of this project go here
MAJOR EVENTS: The Olympics in stores
With the Olympic Summer underway with the torch this weekend, Laurence Clube, managing director, REL Field Marketing casts his eye over some of the opportunities that are still available
All: The experience challenge ahead for Tesco
Victoria Yates, head of PR for Jack Morton Worldwide says face to face would be the route towards making the Tesco brand experience resonate positively
STORE: Shopper mindsets are not all equal
Annlouise Cawley, head of experiential, The Big Kick, discusses different types of shopper
FESTIVALS: Consumers are people too
Dan Hall, business development director, iD Experiential looks back at those hazy days and remembers what it was like...
TUBE: Wi-fi gets going underground
A guest blog from Jess Butcher, CMO, Blippar
STREET: Planning to stay in control?
Paul Hicks, head of brand experience and events, Carat Sponsorship, discusses how to scope out an untried outdoor space to make it work for a global brand
SHOPPING CENTRE: Decision time at shopping centres
Shoppers are the right demographic and mindset for big ticket items argues Robin Carlisle, managing director, mobile promotions
