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Destinations in FMBE
For a full explanation of this project go here
EXHIBITIONS: Time to talk
Jeff Shrimpton, managing director, Zest says that it is time to put away the gimmicks and trigger conversations
STREET: The art of being relevant
Emma Spreadborough, managing director, The Lounge Group, discusses a time and a place for guerilla marketing
TRAIN STATION: A sampling platform
Nancy Cullen, chief operating officer, SpaceandPeople discusses the quick fix
SHOPPING CENTRE: Displays that intrigue and engage
Romain Greze, sales director, Limited Space, discusses connections with the shopper journey
SHOPPING CENTRE: Should they all be treated equally?
Nick Hill, sales director, SpaceandPeople, discusses the range of promotional opportunities on offer at shopping centres
SHOPPING CENTRE: Engaging with celebrities
Neil Hooper, creative director, The Circle Agency looks at how relevant celebrity use can add to shopper appeal
