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FMBX News
Ulster vs Leinster cup final creates an unmissable hand out day for Bank of Ireland
Blackjack has been tasked to provide some glamour whilst handing out branded hands
Devilfish and Tribe combine to provide Schwarzkopf experience
The hair colour campaign is multi-layered
VNET creates in taxi advertising platform with Sky News access
The platform could prove valuable to live campaigns that target London's business sector
Sunbites set for integrated brand experience tour
Agencies INITIALS and Standout will combine forces on the face to face and digital crossover campaign
RPM nets third annual ECB event series
The series is set to engage fans from May to September
Bacardi Brown-Forman to promote branded glasses with FSDUs
The campaign, devised by Mars/Y&R is designed to achieve cut through with shoppers during an intensely competitive summer
Liverpool FC and Courts pair up in Singapore and Malaysia
The partnership helps Courts activate its football sponsorship and connect with communities
Case-Mate appoints Multiply for European retail marketing brief
The US based business is looking forward to its European partnership with the agency
Whynot! acquires Blue Monkey
The acquisition paves the way for the formation of whynot! Manchester
Sky Ride gears up for 18 events with RPM
The campaign is now entering its 4th annual cycle
360 Creative Event Services secures funding to further expansion
Santander is supporting the company - that was bought out fo administration in 2010
Chinese passengers given extra welcome to Amsterdam
Staff from Spirit Hosting have been engaged at Schiphol
RPM wins Marks and Spencer's Agricultural Show brief
The contract has gone back to RPM after a 7 year hiatus
TCC delivers Wenger coupon promotion in Tesco
The agency has a good track record of promotions delivered through the retailer
Pom-Bear strengthens camping connection with sampling event support
The snack will be out in support of a paper crown record bid
Mobile Technik launches 'MT Byte' trailer
The new trailer is light and easy to situate near to target samplers
The BCSC and the IPM get set for White Paper launch
The first view of the White Paper findings will be presented on 17th May
FieldStar partners with Derby University for Face -to- Face staff certification
Scholarships are currently available
Casey Staff promotes Burberry Body Mist at Dublin airport
The Casey staff will join an exisiting sales demonstration brand ambassador at the airport
Brand Belief sets off on multi-brand World Food sampling tour
World Food Focus is set to engage with shoppers for 5 weeks
Inchcape's storytelling conference evokes heritage
Line Up was the agency behind the experiential event
MAOAM to support BMX rider's challenge tour
The events will help MOAOM further its connectins with a teen audience
TeamHaven appointed to manage European retail by SanDisk
The appointment follows a free trial
Strike Bowling takes off in Melbourne in social media powered flight
The shopping centre stunt was launched and linked by likes...
Stratford Tower ready to be wrapped as world's largest advertising site
Agency Limited Space will promote the site, which stands tall near to the Olympic Park
Blackjack futhers airports access for retail and brand experience services
Three new aiports will all be accessible via Blackjack's security-cleared staff
Ambient Media helps Aldo store launch instore and out
The store launch was supported ouside and in, including and ice cream van with popsicle giveaways and a branded courtesy cab offering free rides to the store
Hotcow rolls out Activia sampling activity
The sampling is supported with cheerful stand design to attract shopper attention
Let Your Body Drive sets theme for integrated Peugeot launch
Brand Experience is at the heart of the campaign to launch the new car
Students Live returms to Olympia in September
The event is organised by UCAS Media
Monster Energy mayhem planned for Isle of Man TT week
The Purple Helmets and Monster Girls will be amonst the entertainment laid on by the brand
Burger King prioritises customer experience
The push for excellent customer experience is global
Social media retailer research shows gains for Ann Summers, Tesco and Topshop
Topshop is back on top as the retailer with the most 'likes'
Shoppertainment central to global store launches for Pynkiss
The Hello Kitty fashion brand is setting out to be a global phenomenon
MAA calls for better payment terms for agencies
Late payments is pushing some agencies to the brink says the Associatiopn
TeamHaven adds Call Compliance Manager
The additional management service is free to TeamHaven users
Sense launches recruitment drive
The agency is seeing new talent by recommendation
INITIALS creates Youth Can toolkit for Sainsbury's
The toolkit promotes work in retail
Space to co-ordinate Bulmers campaign
The integrated campaign will trace the shopper journey via trade markeing, Aurasma interaction and sampling
Momentum appointed for Asda events
The retailtainment deal with extend in store theatrics
NEC Group set to continue promoting Crufts
Sponsorship activations opportunities ahead for reaching dog breeders and enthusiasts
Ignition brought into Havas empire
The agency, a long-term global partner of Coca-Cola joins the Havas division that also includes the UK agency Cake
Red Bull Street Style set for Spitalfields
Street Style footballers join affordable vitage afficionadoes as two events arrive on teh same May day
Momentum Instore undertakes further Health Lottery installation
A second round of POS and branded installation is being undertaken
The Boot Room puts experience first
It is where Ian Rush drinks (and eats, and scores)...
Ciroc Premium Vodka announces BFI partnership
The vodka brand is set to help host events and exhibitions
Generate sets stance for Friends Life
The agency is tasked to build on the connection with cricket
Malaysia Kitchen gets tour cooking at Tesco
The promotion is bringing simple techniques for authentic Malaysian cuisine to shoppers
Gorilla adds Airstream motorhome and 7 metre trailer to hire fleet
The vehicles are getting ready to shine at summer festivities
Cancer Research UK and RPM head out on 6th annual tour
Awareness for early detection of cancer is a key element in the messaging
Retailer research shows that consistency led by the store is the way ahead
The research, from SMG, shows that multichannel sales and marketing is often inconsistent
HPI and Envirosell forge shopper research alliance
The two businesses will bring together a range of shopper communication and insight
Slingshot and BITE set to promote Red Bull Cliff Diving to brands
Sampling to extreme sports stars and enthusiasts is just one option at the Norwegian event
British Gas shows off smarter home at Ideal show
Technology and celebrities are being used to engage visitors with energy use
FanCam captures Grand Slam faces in the crowd
The FanCam was prepromoted by rugby stars on Youtube
RPM and E.ON all set for Ecobuild
Energy Fit experts will be equipped to show of energy saving initiatives
Momentum Instore merchandisers help Sainsbury's in Ely get green light
The new store saw merchandisers active for 23 days
Castrol integrates sporting instore push with OgilvyAction
The promotion is set in advance of a dramatic summer of sport
Momentum Instore merchandisers set up Gok and TU for Sainsbury's
22 merchandisers have been engaged on the project so far
Citadel's horror in Texas brought to life through Aurasma
Realise Digital is behind the technology driven promotion at the SXSW festival
Mascots and sponsors set to race for record attention at Kempton Park
An attempt at a record gathering is under starter's orders
Santander and Carat Live set off on 1-2-3 tour
The campaign is fully integrated with above the line activity that launched on March 4th
Brand Experience Creative Award LIVE sees sails prevail
The award winner was announced to a live audience yesterday
Animee sets off to sample shoppers with Sense
The female target audience is being reached with help from Sense
Wadworth annouces stout launch and sampling tour
Corvus tasting will continue through March
SSG delivers multiple events for HTC at Mobile World Congress
The agency partered with HTC for the stand, hospitality, press conference and party
Lurpak Souporium roadshow created by BD Network
A two tier experiential sampling campaign is underway
Harvey Nichols develops brand experience box at Manchester City's Etihad Stadium
The box has been delivered with help from design agency Preferred Spaces
Coca-Cola endorses new Experiential code
The new Code has the support of multiple marketing organisations
UK agency The Bailey Group rebrands as a new Blueprint emerges
Powerforce are ready to be reckoned with in UK field marketing
RPM and Sky set to combine for Arts Den Experience
The experience is the next chapter in six years of activity for agency and client
Blazinstar launches Experiential Marketing Institute
The agency is keen to extand its methodology
Brand Experience Creative Award LIVE announces final four
The four will compete head to head live on 8th March
Brand Experience Creative Award LIVE reveals semi-finalist line up
The much discussed award has seen 34 contenders now reduced to six
IOEX set to stir up brand experience conversations
The exhibition is hosting a series of seminars from key agencies in sponsorship activation and brand experience
PixAngels to roam Confex
The photo and social media service will have their throne at stand P202
FRAE set to expand with support from EntrePR
The Frozen Yoghurt brand in London has expansion firmly in its sights
Creative LIVE Pool 5 sees judges favour split
Pool 5 saw 6 more thought provoking brand experiences
Choccy Philly in 'mad or genius' taste tests with RPM
The product is set to sampled through March and April
OglivyAction creates Fantasy Experience at Selfridges
The agency is being used to promote Triumph Essence Collection
Mars/ YR set for Cadbury's Fairtrade messaging
The agency will communcate the message to shoppers
Initials set to generate Peugeot 208 buzz
The integrated commission follows experiential success
BEcause deployed by Department of Health to help inform about bowel cancer
The BEcause team will visit shopping centres, garden centres, Mecca Bingo and pharmacies to support an integrated campaign
Brand Experience Creative Award Pool 4 sees 3 contrasting campaigns championed
The Pool 4 top two is revealed
YouGov's social media research points towards brand fan retention strategies
The research further underlines the need to create brand fans offline and contine the connection online
Lord's Cricket Ground all set for teambuilding
The venue has appointed four agencies to create corporate events
Motorola activates DEFY MINI Snowbombing season with OglivyAction
Online and offline event series will culminate in a festival special
Sport Relief targets family shoppers with Blazin appeal
Fun and interaction is helping the sign-up push
Aviator watches out for customers at airports
Staff from Blackjack promotions have been deployed
SpaceandPeople and CBS Outdoor announce First Great Western partnership
The deal has already seen Kraft sampling Belvita bars
The Goodness Gang wins with in store theatre in Italy's Conrad stores
TCC is the agency behind the promotion
Generate Sponsorship takes to the road for Cancer Research
A roadhsow will help recruit for and publicise the charity's Race for Life events
Mobile Promotions lands IM Group deal
The brand owner behind Suburu, Isuzu and Great Wall is all set for mobile events
Brand Experience Creative Award Live Pool 3 proves challenging
Announcing the leading two camapigns from this pool
Brand experience location networking session at IOEX
A get together between event locations and event organisers and agencies is planned for 7th March
Brand Experience Creative Live announces judges with I-Factor
The line up of judges means that a masterclass in pitching should be an additional benefit for IOEX attendees
Sampling set for MAOAM Megatown crown
One feted winner will see their town get chewing
Retail training set to aid Krushr launch in John Lewis
The brand is using Beyond the Box to educate retailers about the innovative household product
Brand Experience Award LIVE's Creative Award sees runaway winner of Pool 2
The top campaign was a near-unanimous winner
NFL Super Bash created by Ignite
Last night's Super Bash saw 1250 VIPs brave the cold in order to enjoy Ignite's party
RT Marketing selected for Olympic events by Coca-Cola
The events, sponsorship and hospitality agency has been selected to looks various hositality requirements by the brand
Real Radio deploys PixAngels to help pass on Communities' message
Photo social networking is amplifying a Government campaign
REL Field Marketing selected by Molson Coors
The agency has established a 40 strong team for the brand
Drive Productions helps Clarion open with panache
The Clarion Post Hotel opened with a party that put the depths of Winter and a dark European economy in the shade
Beyond The Box places ‘Faith in Nature’
The agency will deliver a consumer sampling campaign
Plan and BEcause set out event agenda
Plan's roadshow kicked off on Saturday at Olympia
San Diego's Online Marketing Summit set to see field marketing initiatives announced
The event indicates the growing link between face to face campaigns and CRM
Brand Experience Award LIVE's Creative Award sees a hotly contested opening Pool
There was nearly a blanket 4 way finish in the opener
Ecover appoints Closer for festival activation
A 'feel good' campaign will be unleashed this year
Momentum's merchandisers help Sainsbury's with 100,000sq ft store
The store at Heaton Park is the largest single storey grocery store in the UK
Snappy Snaps shows bullish Christmas retail result
The in store experience has helped the retailer to a great sales result after a Christmas that has seen Kodak file for bankruptcy
Ryvita Kitchen sets out on tour with Sense
The campaign follows up 2011 success for the agency and brand
Kommando deploys thermal NomadiX to highlight Government heat loss message
Thermal imaging is a part of the method being used in a Scottish campaign run by Story and Kommando
Jack Morton research reveals the value of chat
Getting people to recommend your brand is a big win according to research data from US, Brazil, China and India
Manchester City's 'Blue Sunday' engagement is a hit with fans
Gigapixel Fan Cam was deployed to drive online communications
Tropicana heralds a new dawn in Trafalgar Square
The brand gave a Brighter Morning to people in Trafalgar on Monday
IOEX survey reveals an upbeat events industry
The survey shows the events sector in a positive mood looking ahead through this year
Blackjack's airport staffing service diversifies for Swissport deal
The agency known for its promotions teams will find staff for check in, baggage handling and aircraft dispatch for Swissport
SymphonyIRI and mySupermarket partner to provide shopper behaviour data
The data is expected to provide both online and offline analysis
Live and Breathe bags Bird's Eye below the line brief
The brief will see shopper, promotional and experiential brought in at 'top table' level
Jobsafe.me releases GfK NOP findings into big ticket purchasing
The research shows that job security fear is leading to the squirrelling of consumer cash
Student Finance Tour is extended
The extension allows agency EMS to reach more schools and colleges
Innovation Incubator set to provide pitch platform at IOEX
The exhibition has created a dynamic platform for innovators
Carlsberg builds VIP space ar Arsenal with Ignite
Design has been used to make the hospitality zone immersive
Fuzzwire aiming to lead the way in 3D design
A business merger will see some sophisticated design potentials emerge for shopping centres and brand events
REL Field Marketing establishes a sales force for News International
A team of 25 field sales reps will focus on the independent retail sector
Savvy lands £5M integration campaign for Florette
Retail activation and in store marketing are set to be a part of the salad brand's mix
Multiply and Made merge
The integrated and experience agency have been brought together and will trade as Multiply
Sledge and Kindred called in to aid British manufacturing
Sledge will create an exhibition at the Science Museum to coincide with the Olympic period
CACI and Natural Insight agree partnership to aid field marketing agencies
The partnership should enable users to addresss critical efficiency gaps
IOEX instigates event industry survey
The survey aims to get a true perspective on industry performance
Love Hearts in store for Honda's promotion
A sweet retro campaign will be used to help Honda's sales drive
Momentum Instore completes First Choice installation
New POS boards have been fitted at TUI's stores
Pink Lady heads for instore and experiential marketing push
The apples entyerprise is having a marketing push to follow up brand growth
Taap adds signature capture on touchscreen devices
Windows Phone and IPhone devices are amongst devices that have been enabled
TRO sets up alongside CPM in Melbourne and Shanghai
The move refelects grwoth in cross-frontier brand experiences
Cosine Benelux launches
The 2011 Field Marketing agency of the year is starting 2012 with expansion in mind
Timberland gears up with Sense for Boat Show
The boat shoe is all set for the show
Funkstylerz help Circle promote Pioneer's STEEZ
Dance days for STEEZ are just finishing today with performances at Victoria Station
Chivas Regal supported in stores by Blackjack staff
A travel retail special was promoted in World Duty Free in November
TeamHaven engaged to monitor Modern Warfare performance across Europe
Activision is deploying TeamHaven to monitor Modern Warfare 3's in store performance
Choir sings for Boots
Festive singers directed shoppers' attention to a new Boots store launch
Ciena tours Middle East with EMS
The 'new leg' will see 2 months in the Middle East for the Innovation Lab
Gü pops up to sparkle and pamper
'Give in to Sparkle' is the tour theme for Christmas
Manchester Arndale succeeding in footfall drive
Creative agency Refinery is helping the drive
Taap gets set for Windows 8
Plans are afoot for new devices with extra mobility and efficiency
OgilvyOne wins DMA Field Marketing and Experiential Gold
The DMA's award winnner shows off local targeted store support using a Gallery
Cashless Christmas carol singers collect with Barclaycard
Not a bucket rattle was heard one festive night...
Corona Extra Summer beer garden set to pop up
Tropical heat returns to the winter street
Deal hungry shoppers to set Christmas agenda
GfK NOP research commissioned by Valassis shows an unsurprising money saving agenda ahead
Brand Activation goes out for Mates
The Skyn campaign sees body painted models out and about
Anchor samples cream at Taste of Christmas
The sampling is taking place at the event hosted at the ExCeL centre in London's Docklands
Animée out on trial with Sense
Taste trials are being used by the Molson Coors brand that is aimed at female drinkers
Climb a wall like Spiderman
Spider Climb are coming to a shopping mall near you courtesy of Extreme Adventure
StayinFront announces TouchCG
The CRM and sales force offers more functionality for popular mobile devices
Generate lands BMX World Championships promotion
Next year's event in Birmingham will star Olympic hopefuls
Experience Brands study insight released by Jack Morton Worldwide
The study can be viewed online as a slideshow
Staff database compliance checking with Taap
The Taap model, successful in the healthcare could help manage a field or promotional staff database.
the7stars combines sampling with a product mention for Yardley
The in cinema campaign is allingned with My Week with MarilynThe Exhibit bar shows off urinal brand engagement game
Urinal gaming has already been credited with shot sales success in a Cambridge bar test
FedEx activates at ATP finals with Carat
The tennis quiz event is being hailed as a first by Carat Sponsorship
Cambridge Folk Festival seeks lead sponsor
The well connected Festival is high on Europe's Folk agenda
John Lennon Airport set for Funday Fridays
The Fundays are set to continue after a Haloween send off
TRO restructures leadership team
The new board structure reflects international ambitions
O2 and House of Fraser combine to engage Christmas shoppers
A mobile and retail platoform is providing shoppers with free Wi-Fi
innovision produces Mind Sports festival for Dentsu and West Nally
The live events from spectacualar settings were streamed online
Eventia awards commend strong brand experiences
RPM won the experiential award whilst a number of great breand expereince campaigns won other categories
Flourish creates Urban Tennis for Metro
The activity has come alive at the ATP finals at The O2
The Big Kick sends off record breaking trolley
The Big Kick agency was a Guinness Record breaker yesterday, at Tesco Extra
Wish list campaign launches with in store events by Wax Live
Instore, online and events will help drive footfall into stores
SaveMe4Later app deployed by figleaves.com advertising
The new app helps consumers interact with adverts on the Underground
Capitalize and Bacardi win sponsor activation category at Festival Awards
The winning campaign showed a how a festival investment legacy has led the brand to a deeper connection strategy
Home Move Box set to help Douwe Egberts relaunch
The coffee brand will use the highly targeted sampling technique and canvas opinions afterwards
Citizen Brando set to showcase Gatwick at Christmas
The newly merged agency is set to continue its successful relationship with retail at the airport
Dairy Crest appoints Blazinstar to promote delivery service
The door to door service is geeting a roadshow of its own
JCDecaux acquires Concourse Initiatives
The deal brings Concourse's Network Rail contract in line with Decaux's London Underground agreement
Festival Awards brand award result set for conference
This year's award will be announced at the end of tomorrow's Pedal to the Metal music vs sport debate
Gigapixel FanCam set to help fans find themselves in the crowd
The ultra-high definition FanCam has been debuted by Tinie Tempah at the O2
Jack Morton Worldwide opens in UAE
The new agency will report back to EMEA president, Julian Pullan
somewhereto set for viral and live activation
The Tailor of Shoreditch has been appointed to help spread the word - and film - to the target groups
Universal Music and Blazinstar promote Toby Keith
The US Country Star kicked off with an acoustic pub gig in Covent Garden
Benefit set for Clothes Show impact
The cosmetics company will activate at the Clothes show in collaboration with The Tailor of Shoreditch and Lovely
EMS launches new hi-spec vehicle for Middle East arena
The new vehilce is equipped to deal with a very hot climate
EYE research underpins digital engagement roll out at aiports
EYE has funded reserch that shows the commecial receptiveness of airport passengers
Kleenex Balsam's tunnel goes on tour with Sense
The tour is part of a £2.5m marketing investment for the brand this winter
Festival Awards’ sponsorship activation shortlist announced
5 contenders have been announced for this year's best sponsorship activation at a festival award
REL Field Marketing's sale agreed as Photon Group sheds division
The Photon Group's field marketing agencies are being sold to Asian private equity giant Navis Capital Partners
British Gas deploys BEcause for its RAC Future Car activation
Near future vehicles will take the London to Brighton race route aiming to use the least energy
Lee Jeans set to integrate retail and experience marketing
The Tailor of Shoreditch has been appointed for a co-ordinated online and live campaign
Vanish unveils world's largest bra for Wear It Pink
The bra was created and hoisted by Chillisauce
Tintin and the Thompson Twins help film take off
Character actors provided by Blackjack are in action at Heathrow
Desperados creates party after Freeze with Space
The further committment shows Desperados is building on its festival fanbase
Sennheiser sounds out retailers with Beyond the Box
The retail training firm is set to visit stores delivering audio insight
engage's campaign for Nature Valley smashes sampling targets
A Nature Valley campaign last week samshed sampling targets whilst creating a little Urban Garden fun in city centres
Fred Perry and The Tailor set to make VIPs feel Specials
The VIPs should be having fun at the Ally Pally gig
Get Wine Wise roadshow to educate consumers to select wine beyond price promotion
The Get Wine Wise campaign is eductaing consumers about their wine selections to help them see beyond the 'wine wall' instore
Ignite set for multiple NFL activations
The agency will activate events for the general public as well as exclusives for ticket holders as NFL excitement hits London
Equifax data confirms retail slump
Equifax research has confirmed what we already guessed - high failure levels at retail
DMA's festival-goer's research shows brand appeal
A survey of 1000 festival goers is being hailed as positive news for brands by the Direct Marketing Association
Foster's Pourtal set show off perfect pints
whynot! has created an on-trade campaign bringing pint perfection to life through a series of experiential events to reinforce Foster’s groundbreaking quality initiative.
LIVE takes on DeviliShh work
A range of showstopping desserts are set for sampling
Speedo set for a year on the road
The tour will bring Speedo expertise directly to consumers
Highjam appointed by The Giving Card
The agency will help launch the new card which has a 50 per cent donation of profit
Pic2Go launches after trial with assistance from engage
The Nooo face campaign proved a yes for Pic2go
Enlighten from Signbox gets its NFC poster tech underway
The new technology proposal was launched to guests at the Saatchi gallery
Sleek MakeUP teams up with iD Experiential at Westfield
The pop-up shop appeared at the end of September until 2nd October
Heinz Big Soup set to engage through Rugby League
The brand is set to interact with consumers at sports fixtures
Momentum makes some big numbers work for Health Lottery
The Instore team delivered 12,000 FSDU installations in 10 days
Taap opens the way for RAC fieldforce
The RAC activity shows innovative fieldforce techniques in action
EMS takes on student fee reform roadshow
The tour sets out to inform sixth formers about fee structures
Verso from Valassis set to make couponing more streamlined
The news system will reduce the need for clearing houses and transportation
Brandspace adds Ebbsfleet and Stratford International to its portfolio
The stations will be major destinations during the Olympics and beyond
Major League Baseball appoints Generate for roadshow
A two stop tour is providing a baseball experience
Vissionaire launched wwith skin consultants at Heathrow T5
Blackjack is working on the launch with airport retailer Aldeasa-WDF
Event Award winners announced
Ignite was crowned brand experience agency of the year at last night's Event Awards
UK Festival Conference set to announce audience research
The Conference supports the Awards event on Tuesday 15th November
eXPD8 appoints Malcolm Hepworth
The ex Co-op CEO joins as non-executive chairman of a board that already has ex Spar MD Jerry Marwood on it in a non-executive role
SpaceandPeople helps FMBE to award a lifetime of achievements
The Lifetime Achievement Award is due to make a welcome return to the FM&BE awards courtesy of SpaceandPeople
Retail Eyes is acquired by Market Force
The Milton Keynes office will become the European HQ for international customer intelligence business which has expertise in mystery shipping and in store auditing
The Bank turns Electric in South Africa
The rebrand coincides with an extended experiential marketing and live event remit
Carlisle Retail joins Field Marketing and Brand Experience Award sponsors
Carlisle Retail is the latest business to partner with the FM&BE Awards, helping the awards to highlight the power of great brand ambassadors
thefield wins £1.5M Kinect for Xbox 360 brand experience account
Growing agency thefield has added the prestigious account to its client portfolio
TalkTalk leverages its X Factor sponsorship with a customer competition
whynot! is the agency for the competition that will see 10,000 live tickets given to competition winners via TalkTalk's Facebook page
Aurasma via QR Codes delivered to students in Wetherspoons
Student campuses are also receivig the POS from OgilvyAction that delivers an app to student's spartphones for Wetherspoons and Bacardi Brown-Forman brands
AdFloor Lite set to make projection interaction easy
The new technology will allow for easy set up
RBS and NatWest customers praise Film First outdoor season
M&C Saatchi's Sports and Entertainment's masterplan and Kru Live's staff teams have made the nights under the stars a great success
Arla brand Savera previews at Mela events with Carat
Brand fans are now awaiting the October product launch
Momentum Instore sends Nat West packing for M+C Saatchi
One day cricket fans benefitted from goody bags deliverd by Momentum
Festival Awards partner with Field Marketing and Brand X Magazine
Fieldmarketing.com will also be in support of the award for sponsorship activation
EMS hosts Parker Hannifin's VIP guests in touring shipping containers
A high impact industrial space is proving to be the right setting for business on the move
Gratterpalm creates student shopper marketing campaign for Asda
POS in store at 29 Asda stores will integrate with the Student Shopper Card
Belvedere vodka sampled in charity promotion at airports
Travellers who 'like' Belevedere (Red) will be given insight into programmes to fight HIV/AIDS in Africa
Santander in promotional stunt drive with Carat
Harriet Cramer reports on yesterday's big red brick car event in Triton Square
Teamhaven launches on Android
Real time data service, Teamhaven, popular with field marketing teams globally, has announced its launch on the Android platform
TLC Marketing acquires 3sixteen to offer full service
The acquisition taps into 3sixteen's acumen with FMCG brands amongst other attributes
SSG delivers double handset press launch event for HTC
The handsets launched to fans and press with a celebration and demo day
Heathrow and Gatwick passengers taste the elements of Stolichnaya
The premium vodka has been sampled by Blackjack mixologists
Gatwick adds staff for shopping and flight sales advice
Blackjack Promotions are currently in action in the airport, highlighting promotions
Carbon rolls on with Organix after Lollibop
The tour now heads for grocery multiples in the South East
Banrock Station grows its image in Westfield
The wetland loving wine brand supports Natual England with its living billboard promotion
Howard's Way Walk heads for the Dales
Now in its 4th year, the famous events industry walk is welcoming corporate sponsorship at £300 and donations
Fun Fridays aim to improve family experience at Gatwick
Airport entertainment has been programmed to make life easier of families and other travellers
Lloyds TSB's tour gains credit in the communities
Lloyds TSB's flame bearer search is proving a hit with communities as it now prepares for the Scotland leg of its journey
The IPM launches experiential measurement course
The IPM is launching a new course on September 14th entitled ‘Measuring the Value of Experiential Campaigns.
Arc UK gets global deal with Samsung Electronics
The brand activation agency will engage shoppers with a Memory Card relaunch
Haagen-Dazs gets sampling in style with Blazinstar Experiential
The agency is helping the brand to reach out to a style conscious female audience
Gressingham supports celeb chef sampling with a coupon campaign from Valassis
Galton Blackiston heads the campaign the exalts in the versatility of duck
Oanda stunts drive business PR launch
A strongly visual launch has been a prelude to the serious stuff for the financial services brand
Eat Natural goes off the beaten track with A Little Bird
Agency A Little Bird is turning out conversational sampling for Eat Natural
British Gas on sustainability drive with BEcause
The roadshow talks to consumers about sustainable initiatives
Savoye's new system chosen at warehouse for Procter and Gamble
The system is bespoke for P&G's cosmetics
Store audits gather in Momentum
There has been an increase in demand for store audits - according to Momentum Instore
White Label and Hel's Angels team up for Courvoisier's Upgrade
The brand's strong experiential focus is continuing in its latest event series
Drive's 4D Ralph Lauren show to play for a month to KaDeWe shoppers
The art installation advert is being shown six times per day
MAOAM mix it up with i2i Marketing
The sweet brand is getting music makers to mix whilst sampling fruit chews
Krispy Kreme seeks office heroes with Sense
6,500 dozens of doughnuts are being handed out
Panasonic rolls out Aurasma-enabled POS to 1500 UK stores
The augmented reality app is now a key part of the merchandising around the Lumix G3
Piaggio MP3s set to scoot round towns with Mobile Promotions
The new three wheeler is all set for test drives for shoppers
Desperados extends active sponsorship at Boardmaster's
Space has created the Desperados experiences to engage at the forthcoming surfing and music festival
Innovision creates Cricket in the City before the Edgbaston Test
Media and press interest will be generated alongside fan experiences
Fisher Price goes airside with Blackjack
The toymaker's play area will start with a three month run
Fruit Shoots activate Lollibop sponsorship with The Marketing Store and iD Experiential
The Marketing Store is providing activities and running competitions. iD Experiential will also be on the case for the brand at Lollibop with a sampling team
Live and Breathe help Clearasil customers to prizes every 4 hours
In store purchases and POS are at the centre of the campaign strategy
N2O creates an artistic legacy for Kirin
An artistic Pop-Up shop is on sale to art collectors during a 6 day promotion for premium beer Kirin
Chocolate Weetabix in Happy Breakfast tour with SMP
The nationwide tour is eagaging with families in shopping centres
Bristol Harbour Festival and city slopes put to test by Smart
Smart's test drive tour enjoyed the Bristol leg of its six stage summer journey
Brugal shack hosts rum dos in Bristol and Leeds
Agency Because is taking the rum on tour with frestival and bar promotions in two cities
Wax on the LEGO brick road
Wax Live is touring with the LEGO Extreme Machine Challenge
Playing by yourself just got easier with LG Electronics and Hotcow
The Optimus 3D is enjoying a 3 tier tour
Live and Breathe reports on shopper preferences
Shopping habits have been put under scrutiny by the agency
Skyfest deploys iD Experiential for National Geographic
The boutique festival will see Nat Geo Wild and National Geographic channel experiences
Sky Ride 2011 sets wheels in motion with RPM
The 2011 edition of the campaign to get Britain pedalling is underway
Marco Trailers take on tour for Guardian Media and PD3
The Trailer is heading for 3 more summer festivals
BEcause expands into Australia and Russia
The agency is keen to expand into further territories with a global network
iPad app from Optima helps Tata Steel connect at exhibitions
Tata Steel Europe is using an iPad app to help answer stand enquiries and channel customers towards the right solutions
Breakfest tour for Alpro soya and iD Experiential
A giant table is gettiing festival-goers up and running this summer
BD Network and Heinz Bring on the Zing for shoppers
The agency and Heinz are underway, spreading the news about salad cream
Shopping Centre weekend survey gives top grade reports for key consumer brands
Fieldmarketing's mystery shoppers and crowdsourced Field Agents have been in action again, with positive results
Blackjack Promotions builds on Total's F1 fanbase at Heathrow T5
The brand is fuelling flyers with an up close Formula One experience with Lotus Renault
Ear to the Ground and Umbro combine for Liam Gallagher’s City projection
The live projection element has helped to anchor the recorded viral and PR drive back to a the fan's homebase
3sixteen and REL co-operate for Hellmann's and Knorr in Co-operative
The Unilever brands will be presented in co-operation in Co-operative stores
Brands fuel interest at Royal Int. Air Tattoo and Goodwood Festival of Speed
More brand input into these events shows the appeal of affluence targeted brand experieneces
Brandspace Group appoints Paul Soanes as CEO
Predecessor Steve Hughes leaves to pursue other interests
Organix appoints Carbon Marketing for Lollibop-led strategy
August's Lollibop will be the lead event for this Mighty Meals promotion
Space helps Nivea for Men cut through to stubbly guys
The Most Wanted stubbly faces will be lassoed for Facebook inspection
Bulmers No.17 plays out well at Liverpool One
The catch all style of the Experiementer's tour is aiming to bring nationwide fun - on and offline
Eyecandy nominated for a Cogs award
eyecandy is continuing to make its mark as a key staff ssupplier for experiential and live marketing
Ferret was a winner at the British Grand Prix
Feedback Ferrett was used to collect customer experiences at the big event
whynot! targets fruit farms for Anchor campaign
The fruit farm venues are proving a big sucecss for the brand and its desire to connect with families
Timberland enjoys Cornbury generation
The music festival played host to a Power Camp that generated electricity and interest
RPM on tour with Unilever's Comfort Brights
The shopping centre tour will continue right through the summer
Wondering Wine debuts Airstream International 534 at Glanusk
The trailer, by Mobile Technik, was seen for the first time at a Horse Trials in Powys
Retail Marketing Group's freesat team wins over Independent hearts and minds
The Independent Electrical Retailers voted in favour of Retail Marketing Group for their Best Training award
Nintendo’s Art Academy a hit in Glasgow
Art Academy on the DS has been brought to life with a nationwide shopping centre tour that finished in Glasgow
20th Century Fox contract won by Orchid Field Marketing
One of the major accounts in Field Marketing has changed hands.
City performers love the surf with Naked Juice and Initials
Naked Juice gets active with an exciting promotion that goes right to the heart of the brand's history
Jameson's Cult Film Club lands AEO win
Miss Jones and Co helped bring experiential marketing into the Association of Event Organisers' winner's enclosure
Sainsbury's selects Center Parcs to host training for 2600 managers
Activity based training will continue right through the summer
Sleek MakeUP tours festivals and events with iD Experiential
July dates at Lovebox an the opening of Westfield Stratford will set the foundations for a long tour
CPM helps Babylicious to strategic Asda gains with Yummy Mummies
Social and in store brand ambassadors are helping the brand gain Asda stock support
BooBox interactive vending machine set for debut
The vending machine dispenses samples for data - and more
RPM and Phipps make Rioja alive for a fourth year
Tapas Fantasticas is set for this weekend
Save the Children appoints Closer Live
'No Child Born to Die' will tour festivals and shopping centres
McDonald's unwraps 'on the go' experience tour
The Marketing Store is behind the activity that sees chicken wraps meet the streets
Romania's Rom triumphs in Cannes Lions Promo and Activation Grand Prix
The campaign that stirred a host of consumer led campaigns was delivered by McCann Erickson in Bucharest
RPM to run second year of activations for the England and Wales Cricket Board
The ECB work brings spectators closer to the team
Google set to impress the media at Cannes with Flourish
Google will highlight their strategic partnership with the advertising industry using live brand experience
Orchid Field Marketing raises the Storck stakes
Orchid is has grown its relationship with Storck from tactical to strategic
REL Field Marketing set to host Convenience conference
The agency has announced its event for 8th July
AMP, SMP and iD Experiential lead long list of Field and Brand Experience IPM golds
Brand Experience Marketing led campaigns rose to the fore as expected on a night when field marketing retail training and sales also saw gold recognition
Soho Events sets Pad Pod out on The Telegraph road
A modern structure is demonstrating The Telegraph's cutting edge
StayInFront wins field marketing contract with L'Oreal Australia
The CRM solution will be used to aid merchandising
New Era launches global marketing with The Tailor of Shoreditch
The brand is planning a three year strategic campaign with the new agency
Veet integrates sampling with Live and Breathe
The agency is using multiple touchpoints to reach consumers
San Pellegrino teams up with BEcause for Taste
The brand is expecting to stand out from the rest with experiential touches
Peugeot enacts Quality Time with road users
INITIALS is behind the early Summer Road Chef promotion
Britvic's SoBe starts launch season with iD Experiential
The Pepsico energy drink will combine multiple brand experiences through a summer of Pure Rush
Most read news stories 8th April – 8th June 2011
The most read stories include star performances from The Duke, Alice Cooper, Tommy Hilfiger, Richard Branson and Kaka...
The Field Marketing and Brand Experience Award sponsors make it seven
Sponsor loyalty, led by CPM and Mobile Technik's seventh annual renewal has been a key element in making Europe's largest Field Marketing and Brand Experience event a success
The Purple Agency leads global campaign for Ovaltine
Territories for the campaign include Southern Europe. The Middle East, Africa, The Carribbean and Latin and South America
Energetic event brings Brut force to help Heroes
The Brut brand will make an all over splash with its second annual fitness test
British Airways and Diageo team up at Heathrow with Blackjack
The BA Lounge will provide a luxury cocktails experience for an initial 5 week run
Panasonic takes Pirates on 3D Tour with Closer Live
Cinema foyers are being used for the targeted tour
RKCR YandR's Bombay Sapphire projection project culminates in 3D at Battersea
The projection work is the final expression of a Facebook competition
Vodafone sets out to keep festivalgoers charged up
Ignite is providing the VIP Recharge Truck to help Vodafone add to their custtomer's brand experience in a season long campaign starting this weekend
Mitsubishi Pencil Company chooses airports for brand experience
The Mitsubishi Pencil Company will use airports to promote its Vision Elite Rollerball
Hotcow appointed as lead agency for LG Optimus 3D
LG Electronics has appointed Hotcow after a competitive picth
19 city Mattessons tour with The Marketing Store
A nationwide sampling and promotional campaign is underway
Generate manages Pan-European launch tour for Duke Nukem Forever
One of the longest waits in ganming history reaching launch and being brought to life on Tour for 2K Games by Generate Sponsorship
Child of Eden Experience opens in Soho
thefield is the agency that has helped Ubisoft's new game take off with gaming trendsetters
MAOAM samples sponsorship with SNO!zone
The chewy sweet success will partner with venues for sampling and as a bedrock for a wider planned experiential connection
Coca Cola launches Future Flames at Westfield
The West London shopping centre was chosen for this major launch of a campaign to find special young bearers for the Olympic flame
Real Mary Kings Close combines history with a QR code future
The visitor attraction also offers a smartphone scan to direct visitors to view its TV advert
Aviva appoints RPM to tour with elite athletes
The engagement will activate Aviva's GB and NI team sponsorship
World Retail Congress set to offer BRIC advice
Specialists on Brazil, India and China are booked to take the stage
Jägermeister hosts 4D holographic Alice Cooper gig
The band 'appeared' live for 800 of Jägermeister's Facebook fans at Battersea Power Stationin an event created by Lucid
HTC trains and demonstrates on tour with Sutherland Smith Group
Both staff and consumers were educated about HTC's latest product developments by the touring team
World's first amphibious ice cream van takes Flake out to see
Rod Stewart's Sailing will be the tour theme for the first land-sea sampling vehicle
Upper Street Events to launch Wild Bird Watch Live
Twitchers are set to flock to London's Wetland centre in February
Carnaby pioneers colour QR codes with Sister
The London W1 shopping district has gone colourful with QR with superb results
UniCredit banks a Champions agreement with UEFA
The sponsorship will see UniCredit continue with brand experiences in Central and Eastern Europe that help UEFA associate with a major employer and leading brand through those territories
Mediacom helps Dulux bring colour to Home Trends at Westfield
An integrated camapign went into live brand experiece mode across the bank holiday weekend
Levi Root's Lazy Sunday sees food and music in marketing mix
The celebrity chef musician headed the event created by 3sixteen
Blackjack lands travel retail deal with Diageo
The agency will help bolster Diageo's field promotions team in multiple airports to boost duty free sales
Gü Puds goes front of store with iD Experiential
The sampling exercise also engages shoppers with a brand consolidation and integrated strategy
10 Motives to work with Contact Field Marketing
Battery powered cigarette firm 10 Motives will use Contact Field Marketing and Solutions in Tesco to merchandise and seek order increases
Motorola Atrix shown in 'Heavy Workload' commuter engagement
Ogilvy is behind the campaign that targeted commuters struggling with their laptop burden in London stations
FIVE33 takes over Hot Topic stores with Pirates
Pirates of the Carribean has seen nationwide coverage in malls in the US courtesy of FIVE33 and Hot Topic
Posterscope and Profero win Marketing Engage Experiential award
The entry was described as the 'most engaging and innovative' camapign by judges
The Sweet Club signs up with Powergirls
The Sweet Club will give consumers a falvour of its membership benefits
Unilever trials digital first with Bezier
The displays link technology to Sure's new product development (NPD) Motionsense
Arniston Bay takes to the water with Craig Doyle
Diageo's wine brand is floating slowly about the UK on a tour that is a breath of Fresh Air
Citroen in sponsorship activation at Brighton Fringe
C-ZERO test drives are set up alongside plans to engage in depth with the festival's spirit and fanbase
LG combines brand experience tour and direct sales instore for Optimus
Brand experience marketing and field sales are brought togther in this highly accountable promotional tour
AirAsia hits the heights with Carlson at Westfield
There was a big AirAsia weekend at the Atrium, Westfield as a part of an onging campaign run by Carlson Marketing
Hyperspace deploys Near Field Communications to keep consumers in touch via posters
The new X-Men film is the first test campaign in the UK for Near Field technology from Proxama
Tesco's shopper insight firm dunnhumby purchases word-of-mouth firm BzzAgent for $60M
The Bostonion Word of Mouth social media pioneer has been purchased by dunnhumby in the UK
Multi-device multi-channel future predicted in new retail white paper
Digital marketing and technology agency LBi and its media arm bigmouthmedia today released a joint white paper on digital innovation in the retail sector.
Nando's xPERimental Sketch draws on artistic ambitions
200 aspiring youngsters took up yesterday's open invitation to join in with artistic workshops hosted by Nando's and agency Pretty Green
Pic2go heads into UK market via Bristol firm
The event to social media photo service will target itself towards experiential events
Ford’s Focus Cam kicks off at Festival
Imagination will use leading technology to focus on the technology in the Focus
Fosters shows off comedy credentials with Sparkle
The brand will engage directly with comedy fans on a UK tour
Adidas calls the shots with Kaka and co in Iris London's experiential event
Fans requested and got a mad paintball and trick shot day out
Malibu gets ready to go out with Elastic's Malibutique
Together with fashion brand partners, Malibu is set to help guests get ready to go out on the town this Summer
BEcause and Timberland launch geo-caching experience
BEcause and Timberland are setting consumers on a Euopean wide prize hunt using geo-caching
Tiny solar cinema presents brand experience sponsorship opportunity
The minute eco-cinema looks ideal for brands who want to emphasise their sustainable credentials at events in a fun way
Motive and Mountain Dew win the Grand Ex Award in Chicago
The Ex Awards ceremony has just announced its Grand Ex winner for 2011
First Hosted with Netsuite set to aid retailers with POS and sales
The new IT system is aimed at providing expert control for retail business managers
Kreate co-ordinates a global tour for EMC's VNXe storage
EMC's global campaign 'EMC breaks records' has required insight into multiple markets from brand ambaasador teams on the ground - selected and co-ordinated by Kreate
Valassis study shows marked upturn in coupon redemption
The in depth study reveals that coupon use is up in all areas and that Internet coupons can be a significant extra driver from Internet to store
Haribo sets off on largest ever sampling activity with i2i
The Haribo Goldbear is on a yearlong mision to sample and engage, with i2i Marketing
Turn Key appointed to engage Eden Shopping Centre consumers
An integrated marketing mix will be used by the agency to drive consumer awareness about the shopping and leisure facility in High Wycombe
Perfetti Van Melle appoints Sense for Smint and Mentos sampling
Guerilla sampling sees Smint set up a charity tweet and Mentos Gum runners...
Live and Breathe appointed by LG for shopper and retail marketing
Live & Breathe's relationship with LG Home Entertainment has started with a range launch
Brando appointed to drive media PR and stunts for Virgin Holidays
The live events and PR agency Brando is set to create media stunts and news activity for Virgin Holidays
SymphonyIRI Group partners with Boots to integrate branded sales data
Retail execution field marketers can now use the data to provide product ranging and availability insight, and to optimise promotions
Most read news stories March 8th 2011 - May 8th 2011
Here's the latest 'most read' update, with not much change at the top as many older stories benefitted from the magaizine's publication date...
E.ON Energy puts FA Cup hopefuls through paces at Wembley
Stoke and Manchester City fans a set to create electricity en route to Wembley
Pan Macmillan and PD3 create mystery tour with Jeffrey Archer
The storytelling tour unravels to reveal the storyteller - using Bristol as the backdrop
Tommy Hilfiger stars in Covent Garden Prep production
With a 77m2 store facilitated by Liganova and Brandspace, the London leg of the Tour has seen Tommy Hilfiger make an pop up appearance
Kreate adds to its logistics provision
The brand experience supplier has added the in house facility filling a gap for brand experience agencies that want continyity using camapaign callateral within the M25
Carrefour and Google chiefs to head World Retail Congress
Jose Carlos Gonzales-Hurtado, chief commercial officer at Carrefour and Matt Brittin, managing director, Google UK & Ireland and Non Executive Director, Sainsbury’s are booked in for Berlin in September
The Instore show sees GlaxoSmithKline, Nokia and Unilever take the stage
Shopper marketing insights are being presented at this Olympia event, 29-30 June 2011
Fieldstar set to offer free training to agency promotional staff
Staff will be offered over 3 hours of online training, free of charge
Cadbury and Palmer and Harvey announce year long partnership before Pro-retail
The wholsale specialist will be tasked to drive sales at convenience stores in cohesion with Cadbury's Stars vs. Stripes marketing programme
Virtual Assistants from Tensator show the way at airports
Digital people are screening at Luton and Brimingham
Taskforce Field Marketing extends i newspaper success for the Independent
The happy relationship between Taskforce and the Independent's i newspaper is continuing through May
CPM launches StoreSight service for retail insight
The agency has compiled a 50,000 in depth database of stores
Kraft Canada extends Celebration Tour with The Sports Network
Canada's nationwide televised sports participation tour is set for another year
Kraft takes Mikado on a theatrical tour
Agency Closer will be tempting connsumers with Mikado nationwide
Cadbury activates Natural Confectionary at the Natural History Museum
Don't Panic's brand ambassadors were deployed to add a bit of extra flavour to a day out with the dinosaurs
UK TV's Blighty engages Royal Wedding viewers with Contact
BBC and ITV gave opportunist TV channel Blighty a chance to be seen and known during the Royal Wedding...
Pepsico's SoBe Pure Rush set for Boots trial
Powergirls will engage Boots shoppers with the drink across two days
Waitrose channels its in store work thorugh Momentum
The retailer has audited and merchandised its new stores in the Channel Islands with Momentum Instore
TRO appointed for BMW PGA Championship
BMW will use a new Zone to flag up its Olympic sponsorship. The company will provide 4000 vehicles to the 2012 Games.
Mobiles at retail report from Ogilvy sees mCRM future
Shoppers are ready to be charmed by trust according to Ogilvy
Reggie experiential winners announced
Kelloggs, Ford and Top Gear were accorded experiential gold at the recent Reggie awards
Cow and Gate appoints RPM
RPM will set up a process to enagage mums with the brand
Cravendale and Gratterpalm surf through supermarket tour
The agaency is presenting a anamorphic opportunity to shoppers to surf with cats for the milk brand
HP appoints Jack Morton Worldwide for Vienna showcase
5000 guests are expected to attend HP Discover EMEA
Royal Wedding trees from Victorinox and PD3
Tree planting and tea parties are part of an in store and brand experience activity
Sutherland Smith Group help launch HTC Sensation
The Bloomsbury Ballroom was transformed for the launch of HTC's latest 'quietly brilliant' handset
Rugby League's Super League seeks new flagship sponsor
Rugby League's premier competition is seeking a new sponsor after Engage ends engagement after seven years
'Business to Pleasure' offerred by Nottingham Racecourse
The venue has placed a greater emphasis on corporate experience
A busy Easter anticipated by Brandspace
According to the Destination Media company, shopping centre visits are set for a high
Fourth tour for switchover for Sky and RPM
A mini casino is this year's addition to an ongoing tour for Sky TV promoting the Digital Switch Over and the benefits of Sky television
UEFA's Champion's League Trophy Tour buzz from SML's cab
The run up to a Festival of Football in Hyde Park sees the Champion's League Trophy zigzag around some iconic London destinations in a black cab
Kärcher extends Momentum contract
Kärcher adds POS to its existing requirement with Momentum Instore
McArthurGlen outlets offer new mobile information
The fashion outlets are getting increased traffic from mobile phone searches and have moved to accommodate that demand
Kate Braxton set to direct Disrupt
The experienced director will build up Disrupt the experiential business at Reach
Levi Roots set for Lazy Sunday second helping with 3sixteen
The man behind the brand is booked to show off his communications charm for an event at Brockwell Park
On Shelf Availability still an issue says Symphony IRI
Details from a European survey state that 'out of stocks' are running at over 8 per cent in FMCG
Quofore receives "strong positive" from Gartner
Retail execution is "coming up fast" says Gartner
Near Field Comunications marketing advances with Nokia C7
Collaboration between Nokia and Proxima opens the route to future live marketing and sales use of the technology
Capitalize creates Eristoff’s moving experience for après-ski Snowbombers
Capilalize fulfilled Eristoff's brief to become a part of the ritual on the slopes
Flora Cuisine kicks off marathon integrated roadshow with N2O
The roadshow is supporting the field marketing effort to establish this new product as a chilled essential
Sunbites NPD supported by impulse field marketing and experiential drive
New flavours will see a big consumer advertising campaign whilst established successful ones will be supported at independent retail by the brand
The Carphone Warehouse extends RedPrairie's Execution Management Tool
Contact centre and field managers are now linked to the retailer's task compliance system allowing more time for retail training and selling
Brave in drive from gym to stores for DW and Reebok
The campaign gets up and running this weekend
Bezier appointed by Lindt and Sprungli in time for Easter
The first act of the partnership between the agency and choclatier will be displays for Tesco Express at Easter
Sponsor121 the sponsorship search engine gets underway
The business intends to help spoonsors and rights holders locate each other
Treader wins!
A sail for a brand experience has enjoyed success at Sign and Digital, Brimingham
Xperia Play keeps the buzz going with Iris, Brando and MEC
With O2 set for its first sales of Xperia Play, the marketing buzz has kept going after a great launch experience and party. Matt Beavis, head of PR and sponsorship, Sony Ericsson provides insight.
Belvedere Vodka sampling bar at Heathrow T5
The Moet Hennessy vodka brand will be avaialble until the end of May, on the rocks or mixed
Team Hot Wheels set to bring Mistress’ creative to life
The Mattel toy brand is setting out to appeal to big kids
Field Marketing and Brand Experience Awards announce Agency Leadership Award
A new award has been announced that recognises the agency teams that are driving growth into field marketing and brand experience.
American Airlines flash mob dances in Los Angeles
The performance was put on to engage office workers from nearby towers, and passer's by before online amplification
British Retail Consortium announces "worst drop" in total sales
British retail figures have plunged more than at any time since the BRC first collected data in 1995
BreadBox and 3sixteen tea up for sandwich success
The Queen looks like she was involved as SSP's CEO Tony Keating took tea in the station...
IPM shortlist dominated by Brand Experience and Field Marketing campaigns
The IPM's shortlist is dominated by campaigns that are led by face to face marketing
Blackjack Promotions adds Birmingham Airport office
The new office will provide hospitality and promotional staff landside and airside
Field Marketing and Brand Experience 'most read' news round up
Mortal Kombat, Ninetndo 3DS, Comapss Group, Delta Air Lines and La Senza caused the biggest stir in the last 2 months...
Textile for Treader sets sail for Sign success
The Sign and Digital awards have several hot vehicle wraps and a spectacular sail amongst the contenders for prizes to be announced on 13th April
Perrier creates a house for key influencers
Agency BEcause has given key brand influencers for Perrier an immersive experience of the brand with mixologists in a London town house
10,000 cheers for Virgin Money and the London Marathon
Virgin Money is raising the cheers before the London Marathon and then activiating the online support live at the event itself - alongside two Branson cheerleaders
BS8901 awarded to Jack Morton Worldwide
The British sustainability event management standard has been awarded to the brand experience agency, Jack Morton Worldwide
Savvy wins two marketing awards in a week
The agency has been recognised for its efforts in events and sponsorship
New bamboo banners offer environmental option for marketing outdoors
Bamboo is a sustainable fabric alternative to PVC for outdoor promotions that are one off events
Wand wins Peugeot 3008 experiential work
The Wand Agency has been tasked to get drivers to experience the crossover 3008
Chime Communications acquires sports and experiential marketing firm Icon for £11 million
Lord Bell's group has furthered its existing portfolio of event marketing businesses
TAAP pilots data-on-the-move app for SMEs
The cloud-based portal is set to benefit Motorola users who need a cost-effective Enterprise Digital Assistant
EMS extends NHS relations from advertising to accommodating
A new business formalises the enlarging of the roadshow relationship into travelling services to bring GP surgeries and mobile treatment to patients
London Olympic’s bidding starts for experiential marketing sites at airports
The Olympic countdown has begun at LOCOG as 2012’s Out of Home media spaces – including some experiential/brand experience spaces - have been opened to tier one Olympic sponsors prior to general release.
Celebrity cooking success with Gekko and Headcount
April 2nd saw two cooking demonstrations at two different UK shopping centres
IVCA Awards show off experiential content
Nokia, Call of Duty: The Black Ops, and Sony World Photography are amongst the winners
Voyages SNCF and the Travel Machine
DDB Paris creates a joyous brand experience PR Stunt in Paris
Delta Air Lines and Avantgarde think inside and outside the cube
The Cube is on a tour to show off Delta' Air Line's flat bed comfort in style
Chevrolet completes Orlando and Orlan-Doh launch tours
Chevrolet has completed two related activities in city and shopping centres wilst launching its new model, Orlando
Field Marketing and Brand Experience Awards 2011 offers ‘Legacy’ category
The new category helps celebrate a coming of age for field, brand experience and experiential marketing
Spar UK MD Jerry Marwood joins field marketing agency eXPD8
The champion grocer gives extra strength to the growing field marketing agency as a non-executive director
Cadbury's Spots vs. Stripes Race Season enters final straight
The event series, that launched on the banks of the Thames on March 1st is set to reach a finale at Westfield Shopping Centre, 17th April
Mortal Kombat to launch with marketing Spin from Adept
The Warner Bros game is sign posted to take off in conjunction with Spinning from Adept Marketing and Aarrow
Groupon to use Blackjack and Vizkey for connected Field Marketing
A trial activity is being tested by Groupon to gauge sign up rates using the highly tracable technology
BD Ntwk helps the Nintendo 3DS launch to buzz
A launch tour to create awareness and buzz has helped bring out crowds at midnight at UK retailers
Mobile Technik create vintage Wondering Wine festival vans
The vintage vans are expertly kitted out for perfect wine service with real style
swiftcover.com gets wake up call courtesy of iD Experiential
Consumers will try to wake up Little Iggy in the integrated live camapaign that launches on Monday
Live blog reporting for Executional clients
The staff specialist has dveleoped a great idea for client insight into promotional events and experiential work
Marc Jacob's 'Eau so Fresh' sampling campaign ends
pd3 have delivered the final samples in this early Spring campaign
Augmented reality Angels excite at the station and Bullring
The Lynx 'activity' shows shows off an early adoption of augmented reality technology in a consumer facing brand experience digital screen campaign
Smithy set to race again with Space
Smithy the Horse will race again this season in a repeat of last year's award winning campaign. This year's activity, which connects John Smith's drinkers to the brand's racing sponsorship, has been extended to a convenience promotion at Nisa
St Patrick's Day party for 20,000 fans at London Irish
Slingshot Sponsorship has brought in a selection of sponsors including EA Sports, Equifax, Hilton Hotels and Grosvenor Casinos
uDraw launched in the UK by thefield
The brand experience and digital campaign has kicked off in March for an extensive tour
Students engaged in Nightlife production by RPM
RPM has extended the Nightlife Exchange Project for Smirnoff to make the students at Hatfield responsible for the set design
Brand Experience and Field Marketing Gold winners at Adfest
A giant wok skate pipe, a couch in the sky and water cannons made from cordial bottles all scored highly with Adfest judges
Compass Group deploys Retail Eyes for mystery shopping
The foodservice giant is to use Retail Eyes to ensure that its Customers are King
Huggies in Cuddle Up Tour
Huggies is taking its Natural Fit samples direct to consumers with an augmented reality booth at supermarkets
E.ON Energy Fit Experience tours with RPM
The Tour activates E.ON's F.A. Cup sponsorship with its energy efficiency multichannel communications
Andrex in year long tour with Candour
Andrex Puppy World has already clocked up its first three major weekends of shopping centre activity with a camapign created and delivered by Candour
Human hamster wheel set to sustain Nokia
Agency 1000heads has devised an attraction in tune with Nokia's sustainability credentials at SXSW, a unique multi-platform exhibition and festival in Austin Texas
British Gas delivers ab-zorbing experience with Carat
Carat Sponsorship has cooked up a crowd please with an engaging brand experience that activates British Gas' sponsorship of swimming
Gekko tours with Zanussi cookers
Gino Live - a cookalong with celebrity chef Gino D'Acampo is a brand engagement tour highlight
Cow Say "Moo" starts up
The new business has been started by ex-Sans Frontiere marketer John Mason
Rice Krispies Squares blends live and digital with CMW and TRO
Interactive vending machines are set to tour student campuses in an integrated ATL and BTL campaign
Acer teams up with Blackjack in T5
Heathrow Terminal 5 will see sustained activity with non-techy demonstration staff talking through the computer manufacturer's products
Ben Shaws traditions brought to life by The Circle Agency
Plans are afoot for a Ben Shaws experience this year that will breathe new life into Dandelion and Burdock and other traditional classics
Live and Breathe create 'lab store' POS for Morrisons
Leeds, Kirkstall is the 'lab store' for a new creative feel to Morrison's fresh produce areas
EMS and British Heart Foundation continue
EMS and British Heart Foundation have agreed to continue their roadshow until April 2012
Jack Morton Worldwide opens in Singapore
Singapore is the latest additin to the force for global experience brands...
iD feeds its 5000 to LIVE
iD Experiential has announced a first ever licenece of its staff database - to start up agency LIVE
DMA's DataSeal share with IPA, ISBA and IPM
The Direct Marketing Association has announced that it will make its Data Protection certification product Dataseal available to members of three other marketing associations
£500,000 integrated campaign for Funkin
The ready to serve cocktail brand is pushing to increase its retail presence and consumer recognition
Kärcher entrusts Momentum to DIY job
Kärcher has decided not to do it themsleves in implementing Focus DIY displays
Slingshot Sponsorship appointed by Mencap
The sponsorship agency will build brand relationships with Mencap at the charity's events
Old Spitalfields shows its brand ex versatility
Old Spitalfields Market has kicked off the season with events for Fitness First and Hodder and Stoughton
Maker's Mark put BEcause out to test
The Bourbon brand is set to use integrated brand experience in a new campaign
Most read news stories January 8th 2011 - March 8th 2011
The Top 15 most read news stories from this period are...
PD3 and Fuse set for Weight Watchers Lounge
The "Get Gorgeous" Lounge is set for a UK-wide summer tour
Tropicana drops by with INITIALS
A door drop sampling strategy is being used to deliver Tropicana in time for breakfast to UK consumers
La Senza stores get ready for Cleavage Day
Haygarth has created the latest look for La Senza
Mando's Pomotional Risk Guide Book
Mando has brought out a book that overviews promotional risk
O2 Rugby and Archibald Ingall Stretton add MAA Experiential Best
The DMA 'Field Marketing' and Grand Prix Winner has won again
SEAT's Young Driver programme comes to Meadowhall
Sheffield is the latest 'Young Driver' destination and commenced with lessons to teenagers this weekend
Arc wins the Bosch brief
Arc is set to provide POS consultancy and implementation in store for Bosch
Pretty Polly pops up in Knightsbridge with RPM
Pretty Polly's temporary shop is doubling as a Best Legs brand ambassador search, helped by fashion photographer Boyd Alexander
Mobile Promotion's mobile exhibition goes on tour
Dream Marketing has commissioned Mobile Promotions to take an automotive exhibition on tour around Germany
Flourish sets off with NBA tour
Flourish will bring the NBA brand to the UK fans with pop-up basketball
Anti Sweden fashion show in Hell
Anti Sweden fans are encouraged to go to Hell for an experiential fashion show
Sky ups its ante at the O2 with Sky News HD Live
The news is that Sky News HD Live has gone live... joining a raft of brand experience platforms that Sky has created in partnership with The O2
The Circle Agency and Agent X launch Symantec's Cybercrime Index
New York and London agencies co-ordinated the new Norton's launch which combines live and digital platforms
Brandscape appointed to introduce the new MG
Agency Brandscape has won a four way pitch to introduce the new MG 6 to employees and dealers
Shining Wit lauches Rare Venues
Shining Wit has launched Rare Venues, a venues finder for event marketers who want to access exclusive real estate such as unlet commercial properties in prime locations
New bottle brand business begins
A new bottle branding business has launched, with some big brands on board from the start
360 views solution with Arena
360 Creative Event Services and Arena Seating have set a joint focus on delivering outdoor event theatres
Powergirls appointed for foot care campaign
Powergirls have been appointed to show off foot care cream in Boots
Underwear and suits on Nordic ski catwalk
A shopping Outlet in Norway hosted a freezing cold knicker show in the snow at the weekend..,
tomaszdyl PR wins Euro field marketing contract for MoneyGram
tomaszdyl PR has been appointed to run a brand awareness field marketing campaign for MoneyGram this sunmer
Mobile FlowRider launches in Europe
The mobile surf spectacular is set to debut at events this summer. Fieldmarketing.com's Frank Wainwright investigates
iD Experiential lands Global Brands contract
Global Brands' has handed iD the go ahead to work across a range of brands with a wide ranging sales and marketing remit
Ciena and EMS start long journey at Mobile World
Ciena's major European Tour with EMS has started at the Mobile World Congress in Barcelona
Beatwax's Gnomeo and Juliet Flash Mob
Liverpool Street station, famous in experiential for the T-Mobile flash mob, has caused a commuter surprise again, this time with a mob of 5000 city worker and tourist gnomes
A White Out in America for Golfsmith and TaylorMade
European star golfters, Martin kaymer and Sergio Garcia drive golf balls where car drivers are the the usual order of the day, in a day where everything went white
PD3 activate O2's Arsenal sponsorship
PD3 has been activating O2's Arsenal sponsorship is a season long pub promotion
Global Action Plan uses Slingshot's rugby platform
Environmental charity Global Action Plan is using its Climate Squad at special London Irish matches to get rugby fans pumped up about the environment
Contact co-operates to help launch i newspaper
Contact Field Marketing and Solutions was taked to help Co-Op shoppers gain awareness of Britain's the new national daily newspaper i
Portas on TV drives mystery shoppers to Retail Eyes
A new enthusiasm for mystery shopping proves that good TV content still has the power to invigorate people - and in this instance mystery shopping agency Retail Eyes has been a beneficiary
Tactical Solutions acquired by print business St Ives
Field marketing agency Tactical Solutions, which has carved out a reputation in field marketing for cost-effective and results driven syndicated marketing has been acquired by print specialists St Ives
Most read news stories December 8th 2010 - February 8th 2011
These are the top 15 most read through this period. See To Be Frank for analysis of who's interested in what and why
PPM Factum takes Timotei to the people
The Czech agency has won the contract to deliver haircare advice throughout the country for Timotei
Sherwood brings in tringular signage
A new banner display maximises visual recognition for stands and display units that are in an open space
Blondefish augments with a new reality
Blondefish has added augmented reality to its range of IT event displays
Ravenwood Packaging's stand set to dazzle at B2B event Pro 2 Pac
An unglamorous B2B exhibition will be lit up when the Ravenwood wagon rolls in
British retail shows an improving January
According to the British retail Consortium/KPMG repoirt British retail is showing a slight improvement as non-food sales succeed in January
The Marketing Store heads into experiential
The appointment of experienced brand experience expert Luffa Knomh further underlines the parnership between live and digital marketing
Yorkshire Tea sampling TV advert premieres
Frank Wainwright spoke to Richard Tolley, intirim marketing manager, minutes after his final approval of the TV incarnation of the Yorkshire Tea US sampling tour. The ad can be seen on Monday 7th February during Coronation Street
BBC Worldwide tasks Brandnew with Dr Who Experience
Brandnew Corporation has been appointed for the Dr Who Experience that opens on 20th February at Olympia
Aviko to make tracks with Brass tactics
Aviko has appointed integrated agency Brass to make its business chipper
Croda trial Beyond the Box across Europe
Beyond the Box has won the contract for pan-european work for Croda
HTC handsets get the Splatter treatment
HTC deployed Splatter's tactical training force to deliver 3000 store visits in 6 weeks to launch several handsets - with fantastic results
Groundswell festival seeks authentic brand support
A new eco surf and music festival in France looks a perfect fit for relevant brands to engage with and enhance both the event and their environmental and fun credentials.
Chemistry recommends Publicis Groupe bid
£14.45M bid looks likely to be accepted by shareholders at FMBE award-winning agency Chemistry Communications
Imagination sets exhibiting heights with Ford
An elevated oval track was part of an eye-catching display for Ford at the North American International Motorshow.
Brakspear succeeds with Silent Customer mystery shop
Mystery Shopping has helped Brakspear to a new level of customer service in its pubs
The Wanted Milk the applause with Kindred and Kru
Teen enthusiasm for Milk reached a new high after fans screamed their enthusiasm at a free performance by The Wanted in London
Convenience solution with CACI's c-score
CACI sells c-scores to find the core c-stores
EMS tests lung aging in Greenwich
EMS is running a new stop smoking tour in South East London
Most read news stories November 8th 2010 - January 8th 2011
These were the 15 most read news stories in this 3 month period.
Jack Black in oversize palace performance with Sublime Promotions
Jack Black and Gulliver got the Sublime treatment at Belnheim Palace to kickstart a pan-European competition to promote the new family blockbuster
A good year for retail training from Beyond the Box
Retail Training focussed field agency Beyond the Box is celebrating a good year end
'Food on the Move' takes to the streets with Because
M&S has enlisted BEcause to help 'Food on the Move' get moving.
Momentum Instore in the news again
Neighbourhood newsagent and retailer Martin McColl is the next in line for the Momentum treatment...
Oglivy Action and Malone in joint venture
Malone - now JWT Action and Oglivy Action are entering into a joint venture in North America
Momentum Instore at work in holiday time for TUI
Momentum Instore is getting TUI ready for its Boxing Day sales...
58cms stack sets new height for Discovery
Raisley set up the record breaking tortilla success for Discovery Foods...
Momentum Instore take away kitchens for Take Away Kitchens
Agency Momentum is de-ranging ranges whilst arranging the new ranges, ovens and hobs because Focus DIY didn't do it themselves...
Sports Active brought alive with life of Riley
EA Sport's Active 2 has announced tour dates headed by top trainer and brand ambassador Gemma Riley from The Circle Agency.
Jack Wills tanks up in Gorilla's Hagglund
The university party looks set to scale new heights in the Hagglund
Gay and lesbian love is in the Scandinavian air
A non-traditional online and event experiential camapign has really taken off from Sweden
Sandwich wins Eurobest Grand Prix for UK agency
The awards, from Hamburg, celebrate the best in European marketing across multiple disciplines
Communique in ROI win with Panasonic
Communique won a very competitive ROI category at this year's Eventia Awards
Walkman out and about with PD3
PD3 has been tasked to promote Sony Walkman at shopping centres this Christmas
DMA Grand Prix for 'Field Marketing' winner
The Grand Prix was awarded to O2's 3D Rugby camapign by Archibal Ingall Stretton
Drinkaware in new agency search
Drinkaware is seeking a new agency to help it succeed in social networks
Contentainment continues for Christmas specials
World Duty Free and Blackjack have unveiled the Christmas campaign in store for travellers
Angina Monologues adds theatre to BHF roadshow
The British Heart Foundation made a celebrity stop in London to coincide with the Angina Monologues as part of a roadshow with EMS...
Certificate in Experiential Marketing 2010 graduates announced
The Institute of Promotional Marketing has annouced its graduates from the class of 2010 - and the enrolment and course schedule for 2011
Coca Cola Truck a hit in Wiltshire
The Truck Tour was a hit on 7th December when it went to Swindon
ila Security promoted by Powergirls
Powergirls is working in House of Fraser to promote ila Security products
Most read news stories October 8th - December 8th 2010
What do Fieldmarketing.com readers want to hear about? Here are the top 15 stories from the last 3 months.
eXPD8 Field Marketing in fast growth league
Field Marketing and retail support business eXPD8 is showing very impressive growth - evidenced in the Fast Track 100
Powergirls take to stores for Oregon Scientific
Gadget brand Oregon Scientific is set to win Christmas shoppers with Powergirls
Fossil pops up in West London
Haygarth has popped up with Fossil in Westfield Shopping Centre for a seasonal push
EC Group in Continuity confirmation
Logistics POS supplier EC Group has picked up certification to prove its exceptional continuity capability
Blackjack turns heads for Tails
Blackjack Promotions is in Tails action Selfridges around the UK
Zorbing the creek!
Kommando helped Glaswegian communters to go to work the Mento's way
Bluewater wins award with Jenson Button
The Virgin Speedweek 50 event was a Gold winner yesterday with the British Council of Shopping Centres. You can still put together a proposal to use the same media space for Free in Bluewater's Blannk Canvas Award
Cool Earth Coffee heads for 600 Tesco stores
Marketing and promotions agency whynot! has secured the listing for the new launch coffee
Nightlife Exchange reaction - India
Fountainhead Promotions and Events delivered the Indian leg of the Nightlife Exchange project...
Eventia awards see Ignite take Platinum
Ignite and Vodafone already won Platinum with Vodafone for All Your Mates in One Place at FMBE. Last night the campaign contributed to the agency's Platinum win at Eventia
A year in a Routemaster for LD Lines
Agency Sans Frontiere has pushed back the boundaries with its marathon Tour
Ford Ka and Tony and Guy promotion culminates
A month and a half of unique integrated promotional work between cars and hairstyles reaches its end today as the competition entries close
Diesel's Turbo revolution led by MADE
MADE has been promoting the launch of Diesel Turbo with a fully integrated edgy campaign that taps into some bad behaviour...
PD3 helps O2 find the next Indian Soapstar
O2 and PD3 have been touring the UK seeking auditions for the next Indian Soapstar - a chance to get a speaking part in one of the most watched TV shows in the world
Via Brand Experience delivers 'awesome' pen test
Via Brand Experience and Mitsubishi Pencil Co are rolling out a Jetsteam graphology test that tasks shoppers to write about the awesome qualities of the pen in hand
TRO makes Kinect connection
Promoting the new Xbox 360 controller is one of the big tasks in the run up to Christmas and the UK operation at retail is being run by TRO
PPM Factum delivers instore promotion for Green Swan
The promotions for over-the-counter pharmaceuticals firm GreenSwan is timed to coincide with Christmas shopping peaks in Czech Republic and Slovakia
Dutch Field Marketing Association announces award winners
The Dutch Field Marketing Association has announced its 3 award winning camapigns for 2010
Cake set to sample Coors at Festivals
Brand entertainment agency Cake will hit festivals in 2011 with Coors Light
Cadbury and INITIALS Make-A-Wish tour
Cadbury and INITIALS have embarked on a national Wishes tour
Giant bag seen in Glasgow
A giant bag, some ponchos, the Flying Jalepenos, some vouchers and some hot chocolate. It all added up to a heady, dizzying mix for Glagow's TK Maxx fans...
Alesha Dixon gets up on the roof for The Liquid Way
Strictly soulful Alesha Dixon was adjudged note perfect as she stood on top of One New Change in a lunch party put together by The Liquid Way
Dutch Telecoms giant KPN goes door to door with Promotional Solutions
KPN and Promotional Solutions are going door to door together in order to sell direct to consumers. The campaign is one of a few that shows a renewed interest in door to door selling in Europe
Blackjack and Westfield in hands free staff service
Westfield London books Blackjack to add service staff back up
Continental Airlines bubblezzz up with The Liquid Way
Continental Airlines sent out a sleepy message in Canary Wharf with The Liquid Way...
Nivea Soft put in touch with consumers by Space
Space has devised a touchy-feely integrated campaign for Nivea Soft, spreading 'Friendship' with faux fur clad ambassadors
Dixons set for new focus on product insight
Dixon's is launching Knowhow in order to make its stores and delivery service more valuable and accessible to consumers and less geeky
Smirnoff create worldwide brand experience Project
Smirnoff's Nightlife Exchange is one of the most ambitious integrated brand experience campaigns ever. The main event culminates in seven days time.
Swiss get chocolate fix from Promotion-Tools
Roger Federer lit up Zurich for chocolate brands Lindt and Sprungli
Conn-x is the word in Greece film fest with MSPS
The first of two amateur-performer-audition campaigns for telecoms brands this week...
Coca Cola Truck on Tour
Coca Cola's brand director Zoe Howorth is excited by the 'Holidays are Coming' tour
Kingmakers at Asda ready for shelf plans
King seems to be a dynamic surname in grocery retail as new appointments herald a new era for the Walmart-owned grocer
EMS extends its effective work for British Heart Foundation
EMS is building on its 2009 FMBE bronze award winning work for British Heart Foundation with an extended 2010 campaign that sees Beat Squads at supermarkets.
SalesOut expands with JPA takeover
FMBE's new/developing agency of the year 2010 shows continued ambition with the takeover of JPA
Brand Experience was a winner at the MAAW Globes
Chemistry Communications, JPMH (UK) and OgilvyAction were amongst the winners a night added further proof that integrated live brand experience work can deliver dramatic results with consumers.
PD3 in further award success
After FMBE Gold, pd3 has seen further recognition for its creative brand experiences
London Irish set for Slingshot activation
Slingshot Sponsorship is commissioned to turn a series of London Irish fan parties into memorable brand experiences.
Blackjack in "contentainment" theatre in World Duty Free
Blackjack Promotions has been providing extra theatre for duty free shoppers that meets World Duty Free's 'contentainment' remit
Albert set for new B to A penetration
New agency Albert is set to create experiences that reach beneath skin deep, piercing the experiential model with its immersive Business to All proposal
REL Field Marketing lauches brand launch service
New service REL Brands has announced that it is already helping 3 drinks brands to esablish themselves in the UK
DMA Field Marketing Award Shortlist Announced
Three brand experience finalists will contend the DMA award this year
Matador Intelligence set to announce iPhone an Android solution
Matador Intelligence will show off its smart phone enhancements at two free events in February
Field Agent brings crowdsourcing to Field Marketing
Field Agent is a new service that has the potential to change the way in which brands currently research and visualise the live market place
Flourish in toast tribute for Wildfire
Flourish and HTC Wildfire support a massive tribute in shades of brown.
iD Staffing to tour with new Revlon model
iD Staffing will bring a reality buzz into stores this autumn and winter with Revlon and TV reality winner Tiffany Pisani
James Wellbeloved sends out Link Communication to pets
Link Communication is taking pet specialists James Wellbeloved to a broader public in order to extend the brand's reach
BEcause gets Findus in action at stores
BEcause has started a sampling campaign for Findus at grocery multiples in the UK
Gorilla hires monster truck for brand experience
Gorilla's 44ft truck, tried and tested with Monster, is now available for hire
Johnson's proves a soft touch
The poster which felt like real skin was revealed at London's Westfield Shopping Centre.
Camels in London for Taylor Herring and Eden
A Desert garden of Eden? Camels and bedouin tents were set up in London last weekend to promote Eden TV
Jack Morton getting ready for a busy Winter
Growth at Jack Morton in London heralds what should be a busy period for the brand experience industry
Momentum Instore take on 100,000sq ft project
Momentum Instore have been busing round the clock for new Sainsbury's store
NomadiX seeks European partners to share success
Kommado's overhead screen team NomadiX are looking to take on the world...
LG embarks on second tour with Sense
White Goods and Brand Experience have taken off on tour together again to bring Life is Good alive.
Venues business unites under the Brandspace brand
Promotion Space, Fitting Exposure and Brandspace are brought together under the Brandspace Group brand in order to promote its complete 'Destination Media' service
Jack Morton Worldwide in Event Award Brand Experience win
Jack Morton Worldwide has taken the Brand Experience agency of the year award at London's Event Awards
VIA Experiential drives retail scent for Mitsubishi Pencil's pens
VIA Experiential's recent shopping centre tour has engaged shoppers close to the POS with a shopping centre tour
Momentum Instore in Installation for Rimmel
Coty brand Rimmel is set to be more merchandiser friendly following a major new displays overhaul.
TAAP enhances its data capture software
TAAP has extended its data collection software to suit the smart era - with applications for iPad and iPhone
