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2011 Awards
Alexnder Armstrong presented the gold winners at last night's FM&BE awards, at the Marriott Mayfair which saw agency of the year status accorded to Cosine for Field Marketing and The Circle Agency for Brand Experience. There were many notable achievements on the night when Ignite with Vodafone picked up a second Platinum worldbeater award, following on from the same achievement in 2010.
The evening saw a glittering array of circus and music with stomping play up music from the Carny Villains and a barnstroming display of music from Ronnie Scott's jazz orchestra, performing as Pete Long's Big Top Bop in line with a circus themed evening.
The full result is listed below, with more analysis of the winners online soon and the in depth awards publication to follow as a collector special in our print edition in November.
Special Awards
LIFETIME ACHIEVEMENT – Robin Carlisle, Mobile Promotions
AUDIENCE AWARD – Motive – Mountain Dew (USA)
The Field Marketing Awards
Merchandising and Compliance
GOLD Logobrand – Fox’s Bicuits
SILVER The Bailey Group – M&S
SILVER Elevate Retail – Mars Chocolate
BRONZE eXPD8 – Sainsbury’s Technology
Demo/ Direct Sales
GOLD - Cosine – BT
SILVER REL – Red Bull (at Booker)
BRONZE - Fieldsmart – Kodak
BRONZE - Neon – Windows Phone
Client Relationship
GOLD - Cosine – BT
SILVER - Sales Placement Contract People – United Biscuits
SILVER – iD Experiential – Britvic
BRONZE Gekko - Apple
Brand/Store Relationship
GOLD RMG – freesat
SILVER REL – Red Bull
BRONZE MSF – Monsanto
Tactical Marketing
GOLD - Taskforce – i Newspaper
SILVER - Cosine – Sainsbury’s Taste The Difference
BRONZE - REL – Red Bull
Retail Training/ Mystery Shopping
GOLD BD Network – Nintendo 3DS
SILVER Momentum – HP
SILVER The Brand Company – P&G
BRONZE Channel Advantage - Intel
BRONZE TRO – Kinect for Xbox 360
The Brand Experience Awards
Brand Strategy
GOLD Sports Vision - Relentless
SILVER Ignite - Vodafone
BRONZE BD Network – Nintendo 3DS
Roadshow/Shopping Centre
GOLD PrettyGreen - Cadbury
SILVER Sense – Ryvita
BRONZE iD Experiential – Alpro soya
BRONZE RPM – e.on
Immersive Event – Mass Consumer
GOLD Lodestar - Nissan
SILVER Amplify and Lovely – Wagamama
BRONZE Haygarth - Pampers
Immersive Event – By Invitation
GOLD The Lounge Group - Lynx
SILVER Willow Park Associates – Webroot
BRONZE Carat Sponsorship – Adidas
BRONZE Miss Jones and Co - Jamesons
Integration/ Amplification
GOLD Beattie McGuinness Bungay – Yorkshire Tea
SILVER Ignite – Vodafone
BRONZE Carat Sponsorship – Adidas
BRONZE Sledge – Innocent
Interruptive
PLATINUM Worldbeater Award - Ignite - Vodafone
GOLD Ignite - Vodafone
SILVER The Field – Ubisoft (Just Dance)
BRONZE BEcause – Maker’s Mark
BRONZE iD Experiential – Swiftcover
Targeting and Engagement
GOLD Tribe – Best Buy
SILVER Incredibull – Bayer Healthcare
BRONZE Limited Space – Garmin
BRONZE The Circle Agency - Pioneer
Brand Ambassador (Brand Experience)
GOLD Mash – Tom Dyer
SILVER Kreate – Stephen Bradley
BRONZE Carbon – George Lambert
Brand Ambassador (Field Marketing)
GOLD Infinite – Sunny Sanghera
SILVER Momentum – Ben Ritmeyer
BRONZE REL – Luke Duckett
The Field Marketing and Brand Experience Awards
Agency Leadership Award
GOLD RPM
SILVER Orchid
BRONZE The Bailey Group
BRONZE EMS
Small Scale/ Local
GOLD Via - Mitsubishi Pencil Company (Jetstream Rollerball)
SILVER MSF - Morrisons
BRONZE Ambient Media – Ask Restaurants
BRONZE REL – Red Bull
Product Launch (Mass Appeal)
GOLD BD Network – Nintendo 3DS
SILVER Posterscope – Mini Countryman
BRONZE Avantgarde – Mini World Rally Championship
Product Launch (B2B led)
GOLD Communique Live – Novartis
SILVER Line Up - Volvo
BRONZE George P Johnson - Excel
BRONZE Taskforce – i Newspaper
Sampling
GOLD The Bailey Group – M&S
SILVER Cosine – Sainsbury’s Taste the Difference
SILVER i2i – Nature Valley
BRONZE MSF – Morrisons
Innovation in Action
GOLD Posterscope – Mini Countryman
SILVER Soho Events – The Telegraph
BRONZE Drive Productions – Bentley
Stand/ Display Unit
GOLD Promotional Solutions – Nescafe
SILVER The Circle Agency – Electronic Arts
SILVER Bezier – Impulse
BRONZE Edge Live – N Power
Logistics
GOLD The Bailey Group – Coca Cola
SILVER REL – Waitrose
BRONZE Kreate - EMC
Team of the Year
GOLD infinite – TomTom
SILVER PrettyGreen - Cadbury
BRONZE REL - Motorola
BRONZE The Brand Company – P&G
Staff Performance of the Year
GOLD Kreate – Nintendo 3DS
SILVER Hel’s Angels – Courvoisier
SILVER TRO – Kinect for Xbox 360
BRONZE REL - Camelot
Legacy
Brand Experience led
GOLD Mobile Promotions – Mercedes-Benz
SILVER Initials - Cadbury
BRONZE Carbon – Galaxy
BRONZE Circle – Electronic Arts (Play 4 Xmas)
Field Marketing led
GOLD REL – Red Bull
SILVER Gekko – Apple
BRONZE Fieldsmart – Kodak
Field Marketing Agency of the Year
GOLD Cosine
SILVER REL
BRONZE The Bailey Group
Brand Experience Agency of the Year
GOLD The Circle Agency
SILVER Ignite
BRONZE TRO
2011 Award Sponsors
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