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2013 Award Entry Now Open
There are two forms to download, in the form of a PDF detailing the categories and a 'must use' Word document to help you set out your entry. Please make sure you download both.
Award Entry Form PDF guide to the categories
Word document to use for entry text preparation
Here is a classifield checklist of results that were announced at the award's ceremony November 21st 2012
Field Marketing categories
Outsourced sales performance of the year
CPM, Babylicious GOLD
ODM, Sainsbury's Bank - SILVER
CPM, GSK – BRONZE
REL, Kraft - BRONZE
Most effective sales demo or sampling at retail
Fizz Experience, Lanson – GOLD
Sense, Samsung - SILVER
Gekko, Epson - BRONZE
thefield, Microsoft Xbox Kinect - BRONZE
Business partner award
Powerforce, M&S GOLD
Gekko, Digital UK SILVER
Orchid Field Marketing, 20th Century Fox BRONZE
Most effective shopper connection
Blackjack Promotions, World Duty Free Group GOLD
GfK, BlackBerry - SILVER
RMG, LG - SILVER
CPM, Babylicious - BRONZE
Most effective tactical campaign
Logobrand, McCain - GOLD
REL, Red Bull - SILVER
Pulse Group, Rocktails - BRONZE
REL, First Drinks - BRONZE
Most effective brand training or mystery shopping
REL, Camelot GOLD
Fieldsmart, Kodak
SILVER Twenty5Eight, HTC BRONZE
Brand Experience categories Most effective sponsorship activation (music)
Pd3, O2 GOLD
Capitalize, Bacardi
SILVER Cellar Trends, Jagermeister
BRONZE Engine, ghd BRONZE
Most effective sponsorship activation (Sports & Leisure)
FastTrack, Carlsberg GOLD AND GRAND PRIX
Avantgarde, Motorola SILVER
FastTrack, Lucozade Sport BRONZE
Ignite, Vodafone BRONZE
Most effective roadshow or shopping centre campaign
Sense, Kingsmill – GOLD
PrettyGreen, Cadbury- SILVER
Ovation, Andrex Washlets - BRONZE
Most immersive event (mass consumer)
M&C Saatchi Sports & Entertainment, Havana Club – GOLD
Space, Desperados - SILVER
RPM, Talisker - BRONZE
SMP, femfresh - BRONZE
Most immersive event (by invitation)
Ignite, Vodafone GOLD
M&C Saatchi S&E & Miss Jones and Co, Jamesons SILVER
Cellar Trends, Jagermeister BRONZE
Jack Morton, Wella BRONZE
Most effectyive integration/amplification
INITIALS Marketing, Peugeot 208 - GOLD
RPM, Talisker – SILVER
Blondefish, Smirnoff - BRONZE
Carat, Philips - BRONZE
Most effective interruptive experience
The Lounge Group, Havana Club GOLD
The Marketing Store, McDonald's SILVER
iD Experiential, Asus SILVER
Closer, Morrisons BRONZE
Brand Fan's Award
RPM, Sky GOLD
Ignition (US), Sprite SILVER
Carbon, Google BRONZE
Brand ambassador of the year
Hel's Angels, Donnla Hughes GOLD
PrettyGreen, Sarah Lucas SILVER
The Circle Agency, Clare Evers BRONZE
EMS, Sophie Barrett-Kay BRONZE
FM&BE categories Agency leadership award
TRO GOLD
Sense SILVER
Orchid BRONZE
New Agency of the Year
Splatter Sales and Marketing GOLD
Most effective small scale/local campaign
Cosine, Charlie Bigham's GOLD
Cosine, SOBE Pure Rush SILVER
The Lounge Group, Havana Club BRONZE
Field Marketing Product Launch of the Year
Contact Field Marketing and Solutions, 10 Motives GOLD
MG Promotions, The Sun on Sunday SILVER
FSS, The Health Lottery BRONZE
Logobrand, McCain BRONZE
Brand Experience Product Launch of the Year
Ovation, Andrex Washlets GOLD
Initials, Peugeot 208 SILVER
The Circle Agency, Battlefield 3 SILVER
OgilvyAction, Triumph BRONZE
Most effective creative sampling for a brand
Multiply, Highland Park - GOLD
Sense, Kingsmill – SILVER
i2i Marketing, Maoam - BRONZE
Square Melon, Fanta - BRONZE
Innovation in Action Award
CJ Contact Solutions, Store Link - GOLD
OgilvyAction, Triumph - SILVER
TRO, Nissan - SILVER
White Label, Red Stag by Jim Beam BRONZE
Most effective stand or display unit
theField, Microsoft Xbox Kinect - GOLD
Cellar Trends, Jagermeister - SILVER
The Circle Agency, EA Sports - BRONZE
Operational Success of the year
Vision Nine, Burn GOLD
Cosine, Challis Water Controls SILVER
Ambient WW, Pokemon BRONZE
Momentum Instore, L'Oreal BRONZE
Team of the Year (Non-FMCG)
Gekko, Acer - GOLD
REL, Motorola - SILVER
RMG, AMD BRONZE
Team of the Year (FMCG) Orchid Field Marketing GOLD and GRAND PRIX
REL, Kraft - SILVER
Powerforce, M&S - BRONZE
Staff Performance of the Year
Kru Live, RBS and NatWest GOLD
Hel's Angels, Windows Phone SILVER
The Circle Agency, EA BRONZE
Special Award, Summer 2012 (BX Event)
Ignite, EDF Energy GOLD
Jack Morton, BP SILVER
PrettyGreen, Cadbury BRONZE
Special Award, Summer 2012 (FM&BE)
News International GOLD and GRAND PRIX
FSS and i2i Marketing, Nature Valley SILVER
REL, Cadbury BRONZE
Brand Experience Agency of the Year
Ignite GOLD
M&C Saatchi Sports and Entertainment SILVER
Sense BRONZE
Field Marketing Agency of the Year
REL GOLD
CPM SILVER
Gekko BRONZE
Orchid BRONZE
Lifetime Achievement Award
Nick Stevens, P&G
Announcing: FM&BE AWARDS 2012
Shortlist 2012
The Field Marketing and Brand Experience Awards – Shortlist 2012
Thank you for supporting and entering the FM&BE awards. In each category typically 5-7 brand/agency teams are chosen. The number is dependent on the strength in depth as perceived by the judges in the category. In the longer shortlists more silver and bronze standards have been achieved. Congratulations if your campaign has made it through – it must be a mighty fine campaign.
Getting shortlisted is very hard to achieve and some very strong campaigns and highly skilled agencies have failed to make the cut as a consequence.
Feedback is offered to all who did not make the shortlist. Typically feedback is easier to provide after the final result is announced at the award’s night (November 21st) as then we can share notes in comparison with the winning campaigns. If you would like feedback after the awards please let us know by email now.
November 21st, Marriott Hotel, Grosvenor Square, Mayfair
For those that have made it through to the finals, and anyone who loves a great party with networking, table and seat booking details are available from catherine@frankpublishing.com. The event has a history of selling out well in advance and is 1/3 booked already. The earlier you book the better seat or table position allocated. FM&BE 2012 Awards Shortlist
Field Marketing categories
Category A: Outsourced sales performance of the year
CPM, Babylicious
CPM, GSK
Elevate Retail, Mars Petcare
ODM, Sainsbury's Bank
Orchid, CCE
REL, Kraft
REL, Red Bull (Cash and Carry)
Category B: Sales demo or sampling at retail
Capitalize, Bacardi
Cosine, Lindt
CPM, Asda
Fizz Experience, Lanson
Gekko, Epson
Sense, Samsung
theField, Microsoft Xbox Kinect
Category C: Business partner
Gekko, Digital UK
GfK Field Marketing, HP
Orchid, 20th Century Fox
Powerforce, M&S
Sales Placement Contract People, GSK
D: Shopper connection
Blackjack Promotions, World Duty Free
Brand Belief, Get Wine Wise
CPM, Babylicious
GfK Field Marketing, BlackBerry
RMG, LG
Xpert, Pynkiss
Category E: Tactical campaign
FSS, Nature Valley
IMS, Santander
Logobrand, McCain
MG Promotions, The Telegraph
Pulse Group, Rocktails
REL, First Drinks
REL, Red Bull (Xmas)
Category F: Brand training or mystery shopping
Fieldsmart, Kodak
REL, Camelot
Service Innovation Group, Apple iTunes
The Brand Company, Alliance Innovation
Twenty5Eight, HTC
Brand Experience categories
Category G: Sponsorship activation
The overwhelming number and strength-in-depth quality of entries meant that the judges opted to split this category into sponsorship activations for music (targeting music fans at festivals and gigs) and for sports and leisure. 2 golds will be presented, one for music and one for sports and pastimes, as well as a grand prix title for one of the two gold winners.
G1: Sponsorship Activation: Music
Capitalize, Bacardi
Cellar Trends, Jagermeister
Engine, ghd
Ignite, Vodafone (VIP)
OgilvyAction, Motorola
PD3, O2
Space, Samsung
G2 – Sponsorship Activation, – Sports and Leisure
Avantgarde, Motorola
Carat, Tena
FastTrack, Carlsberg
FastTrack, Lucozade Sport
Ignite, Vodafone (Raise Your Game)
Miss Jones and Co, Jamesons
The Circle Agency, EA Sports
Category H: Effective roadshow or shopping centre campaign
Ovation, Andrex Washlets
PrettyGreen, Cadbury
Sense, Kleenex Balsam
Sense, Kingsmill
Sledge, For Dummies
SMP, Weetabix Chocolate
The Circle Agency, EA Sports
Category I: Immersive Event (mass consumer)
Carat, Philips
Ignite, Barclays and Premier League
M&C Saatchi S&E, Havana Club
Multiply, Highland Park
RPM, Talisker
SMP, femfresh
Space, Desperados
Category J: Immersive Event (by invitation)
A Little Bird, Ballantine's
Cellar Trends, Jagermeister
Ignite, Vodafone (Live in Manchester)
Jack Morton, Wella
M&C Saatchi S&E, RBS & Nat West
M&C Saatchi S&E & Miss Jones and Co, Jamesons
PD3, O2
Category K: Integration/Amplification
Blondefish, Smirnoff
Carat, Philips
i2i Marketing, Maoam
Initials, Peugeot 208
M&C Saatchi S&E, Castrol
RPM, Talisker
The Circle Agency, EA Sports
Category L: Interruptive experience
Carat, Philips
Closer, Morrisons
iD Experiential, Asus
Ignite, Tesco
Taylor Herring, Paddy Power
The Lounge Group, Havana Club
The Marketing Store, McDonald's
Category M: Brand Fan's Award
Carbon, Google
Ignition (US), Sprite
OgilvyAction, Motorola
PD3, O2 (JLS)
RPM, Sky
Sports Vision,Relentless
TRO, Lucozade Energy
Category N: Brand ambassador of the year
EMS, Sophie Barrett-Kai
Hel's Angels, Donnla Hughes
Kru Live, Danubia Sousa Whitelaw
PrettyGreen, Sarah Lucas
The Circle Agency, Clare Evers
Category O: Agency leadership award
Closer
Gekko
Orchid
Sense
Splatter Sales and Marketing
TRO
Category P: Small Scale/Local
Cosine, Charlie Bingham's
Cosine, SOBE Pure Rush
FDS Fieldforce, Evian and Volvic
Pulse Group, Rocktails
The Circle Agency, Ben Shaws
The Lounge Group, Havana Club
Wax, Lego Technic
Category Q: Product Launch or Relaunch
In a repeat on previous years the category attracted a good following from both FM&BE agencies and so it is split into entries that are led by field marketing and selling and entries that use brand experience techniques
Q1 (Field Marketing)
Contact FM&S, 10 Motives
FDS, Volvic Juiced
FSS, The Health Lottery
Gekko, John Lewis Broadband
Logobrand, McCain
MG Promotions, The Sun on Sunday
Q2 (Brand Experience)
Hotcow, LG Mobile
Initials, Peugeot 208
Jack Morton, Wella
OgilvyAction, Triumph
Ovation, Andrex Washlets
Sense, Ryvita Crackers and Thins
The Circle Agency, Battlefield 3
Category R: Creative Sampling
Elastic, Malibu
i2i Marketing, Maoam
Multiply, Highland Park
Sense, Kingsmill
SMP, femfresh
Square Melon, Fanta
TRO, Lucozade Energy
Category S: Innovation in Action
Blondefish, Legoland
Carbon, Google
CJ Services, Symbol stores
Ignite, Tesco
OgilvyAction, Triumph
TRO, Nissan
White Label, Red Stag by Jim Beam
Category T: Stand/ Display Unit
Cellar Trends, Jagermeister
Promotional Solutions, Lays
Pulse Group, Renault
theField, Microsoft Xbox Kinect
The Circle Agency, EA Sports
Category U: Operational Success
Ambient WW, Pokemon
CJ Services, The Health Lottery
Cosine, Challis Water Controls
Momentum Instore, L'Oreal
Momentum Instore, The Health Lottery
Sense, The Health Lottery
Sports Vision, Burn
Category V: Team of the Year
This year's strength in depth in Team of the Year has never been bettered and it put a real strain on the judges – so many potential winners were discussed. To make judging easier and to make the award's shortlist reflective of the best work in FM&BE we split the category into FMCG and non-FMCG brands. Gold has been awarded under each of these sections and a grand prix Team of the Year title for one of the two gold winners.
V1 - Team of the Year (FMCG)
Cosine, Gatorade
Orchid, CCE
Powerforce, M&S
REL, Kraft
REL, News International
REL, Red Bull (Cash and Carry)
V2 - Team of the Year (Non-FMCG)
Gekko, Acer
Hel's Angels, Samsung
Mash, Peugeot 208
REL, Motorola
RMG, AMD
Twenty5Eight, HTC
Category W: Staff Performance of the Year
The Circle Agency, EA
Hel's Angels, WindowsPhone
Kru Live, RBS and Nat West
TRO, Google Chromebook
Category X: Special Award, Summer 2012
Shortlist announced in our news
Agency of the Year – categories Y+Z
Shortlist announced in our news
Click for 2011 results (FMBE Awards, presented 8th October 2011)
Award Entry FAQs
We will update these FAQs through the entry period as necessary. If you have a question that isn't here, please ask.
Is there an entry form I can upload?
Yes, in a change made this year we will be providing a site for secure upload, removing the requirement of sendin multiple printed copies of the award entry paper.
Can I enter work that is completing this Summer?
Our qualifying dates stipulate that you need to have started OR completed OR be ongoing 01.01.11 - 06.08.12. This means you might go as far back as 2010 work which evaluated in Jan 2011 or as far forward as an event which started planning as late as 06.08.12. Realistically it is not a good idea to enter work that is outdated, and it is definitely NOT a good idea to enter work that has not had a chance to be analysed for results and incomplete campaigns are best kept for 2012.
IF you are running a Summer event series that completes soon after the closing deadline please contact us for advice. Sometimes an extension is possible, sometimes the best advice is to keep it back.
This year there is a special award for Summer 2012 for the best event during the Olympic period and the deadline for that is 24.09.12
Should we enter work that is an updated repeat of last year?
If you have an ONGOING activity, we encourage entry. Why should awards ignore the partnerships that develop annually and keep getting better with time, or were planned as a long term strategy? This year there is even a special award for legacy. That said, we reject entries that enter the same category with the exact same work for a second year and entries that enter the same category two year's running have to show precisely how the work/relationship has progressed, being very clear on dates. Only Pampers, T-Mobile and Red Bull have successfully won the same category in consecutive years.
Our entry is very data sensitive, what assurances are there that will help the client to get sign off?
We have a 7 year track record of entries from the biggest brands in the world. P&G, Unilever, Vodafone, Amex, Mars, Tesco, Coca Cola, Diageo, GSK, Nokia, Cadbury, Red Bull and others are all regular entrants. The judging panel sign non-disclosure and they will be selected from brands that do not compete with the brand in your entry. All entries can be partially or fully labelled as NOT FOR PUBLICATION. All entry papers are shredded on site, immediately after judging.
No rival agencies are involved in the judging process.
Clients may also like to know that FM&BE award entries have led to agencies aiming even higher in terms of performance for their brand.
Is there a PR service that can help us to write an entry?
Yes, there are a few we can recommend if you get in touch
What are the main reasons why people enter?
Personal and Team recognition. Participation produces a real buzz.
Strengthening of existing client relationship.
Opportunity to put work in front of the client/brand judging panel who have a massive collective industry spend (last year over £80 million).
Opportunity for PR (if desired), including a dedicated awards publication and Fieldmarketing.com
Potential of commendations and wins in a set of highly regarded awards that often feature on RFIs and new work tenders.
Participation in a process that is pushing up industry standards.
Recognition of unsung heroes - a chance to give brand ambassadors and field teams some recognition.
Underlining agency USPs.
International recognition - our award winner news is picked up globally by specialist publications and Google News.
Who won last year?
Scroll up this page!
Who sponsors?
Scroll down this page!
What sponsorship opportunities are there?
With 90 per cent annual rebooking, there are only a few, but each year presents inventive new opportunities so please ask and we'll seek an appropriate platform that matches your requirements.
FMBE Special Awards 2010 result
Rising Star Award - Carmen Byers, Sense
Audience Award - JWT Milan, Heineken
The Field Marketing Awards 2010 result
Most Effective Merchandising and Compliance
GOLD: FSS – Cadbury
SILVER: Sure – 20th Century Fox (Avatar)
BRONZE: CPM – Paramount
BRONZE: IMS – Santander
Most Effective Sales/ Demo Campaign
GOLD: Fieldsmart – Kodak
SILVER: MG Promotions – News International
BRONZE: Elevate Retail – Mars Petcare
Client Management Award
GOLD: SERVICE INNOVATION GROUP – Conair
SILVER: eXPD8 – Sainsbury’s Entertainment
BRONZE: FDS – Krispy Kreme
BRONZE: Logobrand – Douwe Egberts
Most Effective Brand/Store Relationship
GOLD: REL – Red Bull
SILVER: CPM – D&G Collection
BRONZE: PD3 – Lacoste
Most Effective Tactical Marketing Campaign
GOLD: Cosine – Sainsbury’s
SILVER: eXPD8 – Sony Pictures
BRONZE: IQFM Ackermann – Real
Most Effective Retail Training/ Mystery Shopping
GOLD: Willow Park Associates – SanDisk
SILVER: FSS – Esso
BRONZE: BMT – Pilsner Urquell
The Brand Experience Awards 2010 result
Most Effective Brand Strategy
GOLD: PD3 - O2
SILVER: RPM – Smirnoff
BRONZE: Kindred - Make Mine Milk
Most Effective Roadshow/Shopping Centre Campaign
GOLD: iD – Fruit Shoots
SILVER: Headcount – Dept of Health
BRONZE: EMS – British Heart Foundation
Most Immersive Event (mass consumer)
GOLD: Jack Morton Worldwide – The Army
SILVER: The Circle Agency – EA Games (Brutal Legend)
BRONZE: Carbon – LV
Most Immersive Event (by invitation)
GOLD: Carat Sponsorship – Adidas
SILVER: Line Up – Indesit
BRONZE: White Label – Courvoisier
Most Effective Integration/Amplification
GOLD: Ignite – Vodafone
SILVER: The Lounge Group – Lynx
BRONZE: Initials – Doritos
BRONZE : Pierce Smartfusion – Sony Europe (Digital Imaging)
Most Effective Interruptive Campaign
GOLD: Brando – Gatwick Airport
SILVER: OglivyAction – Ford Ka
BRONZE: Haygarth – Signet
One to One Award
GOLD: Sense – LG 11KG
SILVER: SMP – Arm and Hammer
BRONZE: Wax – Nando’s
The Field Marketing and Brand Experience Awards 2010 Result
Field Marketing Brand Ambassador of the Year
GOLD: Alma Finlay Burrows, CPM, Braun Oral B
SILVER: Sara Dixon, FSS, Trident Gum and Cadbury
BRONZE: Victoria Willcocks, FDS, Nikon - B
Brand Experience Brand Ambassador of the Year
GOLD: Ludwika Grochowaska, Elevate Communications
SILVER: Andy Flegg, Sense
BRONZE: Chris McManus, TRO
New/Developing Agency of the Year
GOLD: Sales Out
SILVER: Flourish
NO BRONZE AWARDED
Accountability Award
GOLD: Adept Marketing Group – NHS Birmingham East and North
SILVER: Gekko – Packard Bell
BRONZE: Candour - Andrex Shea Butter
Most Effective Product Launch or Relaunch
GOLD: The Circle Agency – EA Games (Need for Speed Shift)
SILVER: Line Up – Indesit
BRONZE: Carat Sponsorship – Philips Lumea
Most Effective Sampling
GOLD: iD – Lipton Iced Tea
SILVER: The Bailey Group – M&S
SILVER: MSF – Morrisons
BRONZE: Cosine – Sainsbury’s
Innovation in Action Award
GOLD: Ignite – Vodafone
SILVER: Stay in Front – REL
BRONZE: Jack Morton Worldwide – Statoil
BRONZE: Sales Out – Booker
Most Effective Stand or Display
GOLD: Haygarth – Signet
SILVER: Limited Space – Big Cat/CSI: The Experience
BRONZE : Lime – Carte Noire
Logistics Award
GOLD: Sense – Cadbury
SILVER: Fieldsmart – Sky
BRONZE: Carbon – LV
Team of the Year
GOLD: REL – Red Bull
SILVER: REL – Motorola
BRONZE: RMG - LG
Promotions Team of the Year
GOLD: iD Staffing
SILVER: Kru Live
SILVER: Mash
BRONZE: Lime
BRONZE: Sense Staff
Special Award: ROI/ROE
GOLD: Line Up – Indesit
SILVER: Logobrand – Sara Lee
BRONZE: Wax – Nando’s
BRONZE: Fieldsmart – Kodak
Field Marketing Agency of the Year
GOLD: REL
SILVER: FSS
BRONZE: eXPD8
Brand Experience Agency of the Year
GOLD: Sense
SILVER: Ignite
BRONZE: Carat Sponsorship
BRONZE: Jack Morton Worldwide
Awards news/Sponsors 2010
Special Announcements:
Septembe 2010: FMBE Awards Host in Blank Canvas challenge
Frank Wainwright, the FMBE awards director and publishing editor of the magazine has agreed to be a judge of Bluewater's Blank Canvas challenge.
Bluewater is a headline sponsor of the FMBE awards, supporting the Agency of the Year awards and the Reception
The shopping centre is putting up an amazing £380,000 of its media space up for grabs for the best ideas for using the space.
Bluewater will be using the awards as a timely entry reminder.
Says Frank "I will be one of just five judges for Blank Canvas. Its exciting for us to be involved and for Bluewater to use our awards to build anticipation for its awards. Blank Canvas really does embrace the integrated approach. It includes everything from roaming costume characters, stand and display space indoors and out, pillars, washrooms, even a cliff projection."
September 2010: Rising Stars lauded
This year has seen the first candidates for our Rising Star award. And Rising Star has seen a rousing start, with client Belvior Fruit Farms interviewing the four best candidates for a live experiential contract in September. "With candidates of this quality, your industry must be in rude good heath", commented Belvoir's sales director, Lawrence Moore.
The winner, to be announced in the awards night, will be invited straight away to progress the winning brief in conjunction with Belvoir's directors, with an enlarged budget to spend being one intriguing possibility.
This award, a first in face to face, was made possible by SpaceandPeople, the providers of venue space for brands. Space and People has donated two free venues for the winning campaign.
2010 Award Sponsors
Click on a company logo to visit their website:
