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Announcing: FM&BE AWARDS 2012
Now open to entry. Download your 2012 award application information
This year you need to download the Entry Form PDF and the Word document.
Entry Form with full list of categories
(WORD DOC) Entry Form to help prepare your entry paper
Click for 2011 results (FMBE Awards, presented 8th October 2011)
Shortlist 2011
The Field Marketing and Brand Experience Awards – Shortlist 2011
Thank you for supporting and entering the FM&BE awards. In each category typically 5-7 brand/agency teams are chosen. The number is dependent on the strength in depth as perceived by the judges in the category. In the longer shortlists more silver and bronze standards have been achieved and in one category a platinum ‘worldbeater’ award has been made. Congratulations if your campaign has made it through – it must be a mighty fine campaign.
This year entry levels were unchanged in the Field Marketing categories and an exceptional 37 per cent increase was seen in the Brand Experience categories. With both high quality and number of entries, the judging process has been tougher than ever with some very strong campaigns and highly skilled agencies failing to make the cut as a consequence.
Feedback is offered to all who did not make the shortlist. Typically feedback is easier to provide after the final result is announced at the award’s night (October 5th) as then we can share notes in comparison with the winning campaigns. If you would like feedback in October please let us know by email now.
October 5th, Marriott Hotel, Grosvenor Square, Mayfair
For those that have made it through to the finals, and anyone who loves a great party with networking, table and seat booking details are avilable at the top of this page. The event has a history of selling out well in advance and is 1/3 booked already. The earlier you book the better seat or table position allocated.
Field Marketing
A Merchandising and Compliance
Elevate Retail – Mars Chocolate
eXPD8 – Sainsbury’s Technology
FieldSmart - Innocent
Logobrand – Fox’s Biscuits
Mitchell Stephenson – VTech
The Bailey Group – M&S
The Brand Company - Gillette
B Demo/ Direct Sales
Cosine – BT
Elevate Retail – Mars Chocolate
FieldSmart – Kodak
iD Experiential - Adidas
Neon – Windows Phone
REL – Red Bull (at Booker)
TRO – Kinect for Xbox 360
C Client Relationship
Cosine - BT
iD Experiential – Britvic
Gekko - Apple
Sales Placement Contract People – United Biscuits
StayinFront – Momentum
D Brand/Store Relationship
MSF – Round-up
MSF – Viva Eyewear
REL – Red Bull
RMG – freesat
E Tactical Marketing
Cosine - Bacardi
Cosine – Sainsbury’s Taste the Difference
CPM – Molson Coors
eXPD8 - Momentum Pictures
REL – Red Bull
Taskforce – i Newspaper
The Bailey Group – Coca Cola
F Retail Training/ Mystery Shopping
BD Network – Nintendo 3DS
Channel Advantage - Intel
Momentum – HP
MSF – Viva Eyewear
REL – Camelot
The Brand Company – P&G
TRO – Kinect for Xbox 360
Brand Experience
G Brand Strategy
Beattie McGuiness Bungay – Yorkshire Tea
BD Network – Nintendo 3DS
Ignite - Vodafone
Journey 9 - Jaguar
Geronimo - Radox
Pretty Green – Cadbury
Sports Vision - Relentless
H Roadshow/Shopping Centre
iD Experiential – Alpro soya
Ignite – NBA
Pretty Green - Cadbury
RPM – e.on
Sense - Ryvita
SMP – Savlon
The Field – Ubisoft (Michael Jackson)
I Immersive Event – Mass Consumer
Amplify and Lovely – Wagamama
Cube – Mountgay
Generate Sponsorship – 2K Games (Duke Nukem Forever)
Haygarth - Pampers
Lodestar - Nissan
Raisley – Discovery Foods
RPM – e.on
J Immersive Event – By Invitation
Carat Sponsorship – Adidas
Gorilla – Codemasters (Dirt3)
Jack Morton Worldwide – Ericsson
Miss Jones and Co - Jamesons
The Circle Agency - Allianz
The Lounge Group - Lynx
Willow Park Associates – Webroot
K Integration/ Amplification
Beattie McGuinness Bungay – Yorkshire Tea
Carat Sponsorship – Adidas
Ignite – Vodafone
Miss Jones and Co - Jamesons
PD3 – O2
Sledge – Innocent
The Liquid Way – Land Securities (One New Change)
L Interruptive
BD Network – Nintendo Wii
Beattie McGuinness Bungay – Pretty Polly
BEcause – Maker’s Mark
Brando – Gatwick Airport
iD Experiential – Swiftcover
Ignite - Vodafone
Ogilvy Action - Motorola
The Field – Ubisoft (Just Dance)
M Targeting and Engagement
BD Network – Nintendo 3DS
Incredibull – Bayer Healthcare
Initials - Tropicana
Limited Space – Garmin
Tribe – Best Buy
The Circle Agency - Pioneer
Vivid Promotional Marketing – Penn State
N1 Brand Ambassador (Brand Experience)
Carbon – George Lambert
Kreate – Stephen Bradley
Mash – Tom Dyer
Pretty Green – Sarah Lucas
N2 Brand Ambassador (Field Marketing)
Infinite – Sunny Sanghera
Momentum – Ben Ritmeyer
Orchid – Richard Leigh
REL – Luke Duckett
O Agency Leadership Award
EMS
Gekko
Infinite
Orchid
REL
RPM
The Bailey Group
TRO
P Small Scale/ Low Budget
Adept – Warner Bros (Mortal Kombat)
Ambient Media – Ask Restaurants
Carbon – Yum ! Restaurant International
MSF - Morrisons
REL – Red Bull
TC Communications – O2
Via - Mitsubishi Pencil Company (Jetstream Rollerball)
Q – Product Launch
After a wholly unanticipated and overwhelming response in this category the judges made the decision to split this category down to make it possible to reflect 2 different types of challenge. This will help us to showcase how essential different FM&BE techniques can be to making new products a success. 2 golds are awarded.
Q1 Product launch (mass appeal)
– Mass Consumer Appeal/ Mixed B2B/B2C/Press audience
Avantgarde – Mini World Rally Championship
Bamboo – London Wasps
BD Network – Nintendo 3DS
Posterscope – Mini Countryman
The Circle Agency - Symantec
The Liquid Way – Land Securities (One New Change)
TRO – Kinect for Xbox 360
Q2 Product Launch (business)
- Store negotiation, POS siting, sales and retail training, B2B sales to businesses, experiencial events for dealers and retailers
Bezier – Regain
Communique Live - Novartis
George P Johnson - Excel
Line Up - Volvo
Line Up - Indesit
REL - Motorola
Taskforce – i Newspaper
R Sampling
BD Network – Coca Cola (Summer)
Cosine – Sainsbury’s Taste the Difference
i2i – Nature Valley
MSF – Morrisons
REL – Ben and Jerry’s
Sense – Ryvita
The Bailey Group – M&S
S Innovation in Action
Drive Productions – Bentley
Lodestar - Nissan
Mindshare - Lynx
Neon – Windows 7
PD3 – Pan Macmillan
Posterscope – Mini Countryman
Soho Events – The Telegraph
T Stand/ Display Unit
Bezier – Impulse
Edge Live – N Power
Itch – Virgin Media
Lodestar – Nissan
Promotional Solutions – Nescafe
The Circle Agency – Electronic Arts
TRO - Nike
U Logistics
CJ Services – Audi
Kreate - EMC
REL - Waitrose
Sense – The Times
The Bailey Group – Coca Cola
V Team of the Year
Channel Advantage - Intel
Hel’s Angels – Jacques Cider
infinite – Tom Tom
Pretty Green - Cadbury
REL - Lexmark
REL - Motorola
The Brand Company – P&G
W Staff Performance of the Year
Hel’s Angels – Courvoisier
Infinite – Orange
Kreate – Nintendo 3DS
Mash – Russian Standard Vodka
REL - Camelot
Sense – Old El Paso
TRO – Kinect for Xbox 360
X Legacy
There were two clear and distinct approaches to this special award so we split this into two camps. 2 golds will be awarded.
Brand Experience led
Carbon – Galaxy
Haygarth – Gillette
Initials – Cadbury
Mobile Promotions – Mercedes-Benz
The Circle Agency – Electronic Arts (Play 4 Xmas)
The Field – Ubisoft (Just Dance)
TRO - BMW
Field Marketing led
FieldSmart – Kodak
Gekko - Apple
Gekko - Toshiba
REL – Red Bull
Agency of the Year – categories X+Y
Candidates will be contacted individually and the confirmed shortlist announced in our Autumn issue of the magazine
Award Entry FAQs
We will update these FAQs through the entry period as necessary. If you have a question that isn't here, please ask.
Is there an entry form I can upload?
Yes, in a change made this year we will be providing a site for secure upload, removing the requirement of sendin multiple printed copies of the award entry paper.
Can I enter work that is completing this Summer?
Our qualifying dates stipulate that you need to have started OR completed OR be ongoing 01.01.11 - 06.08.12. This means you might go as far back as 2010 work which evaluated in Jan 2011 or as far forward as an event which started planning as late as 06.08.12. Realistically it is not a good idea to enter work that is outdated, and it is definitely NOT a good idea to enter work that has not had a chance to be analysed for results and incomplete campaigns are best kept for 2012.
IF you are running a Summer event series that completes soon after the closing deadline please contact us for advice. Sometimes an extension is possible, sometimes the best advice is to keep it back.
This year there is a special award for Summer 2012 for the best event during the Olympic period and the deadline for that is 24.09.12
Should we enter work that is an updated repeat of last year?
If you have an ONGOING activity, we encourage entry. Why should awards ignore the partnerships that develop annually and keep getting better with time, or were planned as a long term strategy? This year there is even a special award for legacy. That said, we reject entries that enter the same category with the exact same work for a second year and entries that enter the same category two year's running have to show precisely how the work/relationship has progressed, being very clear on dates. Only Pampers, T-Mobile and Red Bull have successfully won the same category in consecutive years.
Our entry is very data sensitive, what assurances are there that will help the client to get sign off?
We have a 7 year track record of entries from the biggest brands in the world. P&G, Unilever, Vodafone, Amex, Mars, Tesco, Coca Cola, Diageo, GSK, Nokia, Cadbury, Red Bull and others are all regular entrants. The judging panel sign non-disclosure and they will be selected from brands that do not compete with the brand in your entry. All entries can be partially or fully labelled as NOT FOR PUBLICATION. All entry papers are shredded on site, immediately after judging.
No rival agencies are involved in the judging process.
Clients may also like to know that FM&BE award entries have led to agencies aiming even higher in terms of performance for their brand.
Is there a PR service that can help us to write an entry?
Yes, there are a few we can recommend if you get in touch
What are the main reasons why people enter?
Personal and Team recognition. Participation produces a real buzz.
Strengthening of existing client relationship.
Opportunity to put work in front of the client/brand judging panel who have a massive collective industry spend (last year over £80 million).
Opportunity for PR (if desired), including a dedicated awards publication and Fieldmarketing.com
Potential of commendations and wins in a set of highly regarded awards that often feature on RFIs and new work tenders.
Participation in a process that is pushing up industry standards.
Recognition of unsung heroes - a chance to give brand ambassadors and field teams some recognition.
Underlining agency USPs.
International recognition - our award winner news is picked up globally by specialist publications and Google News.
Who won last year?
Scroll up this page!
Who sponsors?
Scroll down this page!
What sponsorship opportunities are there?
With 90 per cent annual rebooking, there are only a few, but each year presents inventive new opportunities so please ask and we'll seek an appropriate platform that matches your requirements.
FMBE Special Awards 2010 result
Rising Star Award - Carmen Byers, Sense
Audience Award - JWT Milan, Heineken
The Field Marketing Awards 2010 result
Most Effective Merchandising and Compliance
GOLD: FSS – Cadbury
SILVER: Sure – 20th Century Fox (Avatar)
BRONZE: CPM – Paramount
BRONZE: IMS – Santander
Most Effective Sales/ Demo Campaign
GOLD: Fieldsmart – Kodak
SILVER: MG Promotions – News International
BRONZE: Elevate Retail – Mars Petcare
Client Management Award
GOLD: SERVICE INNOVATION GROUP – Conair
SILVER: eXPD8 – Sainsbury’s Entertainment
BRONZE: FDS – Krispy Kreme
BRONZE: Logobrand – Douwe Egberts
Most Effective Brand/Store Relationship
GOLD: REL – Red Bull
SILVER: CPM – D&G Collection
BRONZE: PD3 – Lacoste
Most Effective Tactical Marketing Campaign
GOLD: Cosine – Sainsbury’s
SILVER: eXPD8 – Sony Pictures
BRONZE: IQFM Ackermann – Real
Most Effective Retail Training/ Mystery Shopping
GOLD: Willow Park Associates – SanDisk
SILVER: FSS – Esso
BRONZE: BMT – Pilsner Urquell
The Brand Experience Awards 2010 result
Most Effective Brand Strategy
GOLD: PD3 - O2
SILVER: RPM – Smirnoff
BRONZE: Kindred - Make Mine Milk
Most Effective Roadshow/Shopping Centre Campaign
GOLD: iD – Fruit Shoots
SILVER: Headcount – Dept of Health
BRONZE: EMS – British Heart Foundation
Most Immersive Event (mass consumer)
GOLD: Jack Morton Worldwide – The Army
SILVER: The Circle Agency – EA Games (Brutal Legend)
BRONZE: Carbon – LV
Most Immersive Event (by invitation)
GOLD: Carat Sponsorship – Adidas
SILVER: Line Up – Indesit
BRONZE: White Label – Courvoisier
Most Effective Integration/Amplification
GOLD: Ignite – Vodafone
SILVER: The Lounge Group – Lynx
BRONZE: Initials – Doritos
BRONZE : Pierce Smartfusion – Sony Europe (Digital Imaging)
Most Effective Interruptive Campaign
GOLD: Brando – Gatwick Airport
SILVER: OglivyAction – Ford Ka
BRONZE: Haygarth – Signet
One to One Award
GOLD: Sense – LG 11KG
SILVER: SMP – Arm and Hammer
BRONZE: Wax – Nando’s
The Field Marketing and Brand Experience Awards 2010 Result
Field Marketing Brand Ambassador of the Year
GOLD: Alma Finlay Burrows, CPM, Braun Oral B
SILVER: Sara Dixon, FSS, Trident Gum and Cadbury
BRONZE: Victoria Willcocks, FDS, Nikon - B
Brand Experience Brand Ambassador of the Year
GOLD: Ludwika Grochowaska, Elevate Communications
SILVER: Andy Flegg, Sense
BRONZE: Chris McManus, TRO
New/Developing Agency of the Year
GOLD: Sales Out
SILVER: Flourish
NO BRONZE AWARDED
Accountability Award
GOLD: Adept Marketing Group – NHS Birmingham East and North
SILVER: Gekko – Packard Bell
BRONZE: Candour - Andrex Shea Butter
Most Effective Product Launch or Relaunch
GOLD: The Circle Agency – EA Games (Need for Speed Shift)
SILVER: Line Up – Indesit
BRONZE: Carat Sponsorship – Philips Lumea
Most Effective Sampling
GOLD: iD – Lipton Iced Tea
SILVER: The Bailey Group – M&S
SILVER: MSF – Morrisons
BRONZE: Cosine – Sainsbury’s
Innovation in Action Award
GOLD: Ignite – Vodafone
SILVER: Stay in Front – REL
BRONZE: Jack Morton Worldwide – Statoil
BRONZE: Sales Out – Booker
Most Effective Stand or Display
GOLD: Haygarth – Signet
SILVER: Limited Space – Big Cat/CSI: The Experience
BRONZE : Lime – Carte Noire
Logistics Award
GOLD: Sense – Cadbury
SILVER: Fieldsmart – Sky
BRONZE: Carbon – LV
Team of the Year
GOLD: REL – Red Bull
SILVER: REL – Motorola
BRONZE: RMG - LG
Promotions Team of the Year
GOLD: iD Staffing
SILVER: Kru Live
SILVER: Mash
BRONZE: Lime
BRONZE: Sense Staff
Special Award: ROI/ROE
GOLD: Line Up – Indesit
SILVER: Logobrand – Sara Lee
BRONZE: Wax – Nando’s
BRONZE: Fieldsmart – Kodak
Field Marketing Agency of the Year
GOLD: REL
SILVER: FSS
BRONZE: eXPD8
Brand Experience Agency of the Year
GOLD: Sense
SILVER: Ignite
BRONZE: Carat Sponsorship
BRONZE: Jack Morton Worldwide
Awards news/Sponsors 2010
Special Announcements:
Septembe 2010: FMBE Awards Host in Blank Canvas challenge
Frank Wainwright, the FMBE awards director and publishing editor of the magazine has agreed to be a judge of Bluewater's Blank Canvas challenge.
Bluewater is a headline sponsor of the FMBE awards, supporting the Agency of the Year awards and the Reception
The shopping centre is putting up an amazing £380,000 of its media space up for grabs for the best ideas for using the space.
Bluewater will be using the awards as a timely entry reminder.
Says Frank "I will be one of just five judges for Blank Canvas. Its exciting for us to be involved and for Bluewater to use our awards to build anticipation for its awards. Blank Canvas really does embrace the integrated approach. It includes everything from roaming costume characters, stand and display space indoors and out, pillars, washrooms, even a cliff projection."
September 2010: Rising Stars lauded
This year has seen the first candidates for our Rising Star award. And Rising Star has seen a rousing start, with client Belvior Fruit Farms interviewing the four best candidates for a live experiential contract in September. "With candidates of this quality, your industry must be in rude good heath", commented Belvoir's sales director, Lawrence Moore.
The winner, to be announced in the awards night, will be invited straight away to progress the winning brief in conjunction with Belvoir's directors, with an enlarged budget to spend being one intriguing possibility.
This award, a first in face to face, was made possible by SpaceandPeople, the providers of venue space for brands. Space and People has donated two free venues for the winning campaign.
2010 Award Sponsors
Click on a company logo to visit their website:
